Tuesday, 2nd June 2020 | Management

Resource cheatsheet for businesses affected by COVID-19

Updated June 2, 2020 - Use this cheat sheet to quickly find what resources are available to you as a business impacted by COVID-19.

Many, many Canadian businesses have been partially or severely impacted by the COVID-19 pandemic. If you are trying to find out what resources are available to you to help you, here is a summary of resources from the Canadian government as of June 2, 2020. They fall into seven categories: 

  1. Avoiding layoffs, rehiring employees & creating new jobs
  2. Taxes & tariffs
  3. Financial support, loans & access to credit
  4. Targeted support
  5. Support for Self-employed individuals
  6. Indigenous businesses
  7. Supporting financial stability

There is additional support for some sectors, including agriculture. Read on for information on the seven main categories.

Avoiding layoffs, rehiring employees & creating new jobs

Canada Emergency Wage Subsidy (CEWS) - The Canada Emergency Wage Subsidy (CEWS) supports employers that are hardest hit by the pandemic, and protect the jobs Canadians depend on. The subsidy generally covers 75% of an employee's wages – up to $847 per week. The program allows you to re-hire your employees and avoid layoffs during the crisis. It will be in place until August 29, 2020.

Temporary 10% wage top-up is a three-month measure that allows eligible employers to reduce the amount of payroll deductions required to be remitted to the Canada Revenue Agency.

Increased Canada Child Benefit - An extra $300 per child was delivered through the Canada Child Benefit (CCB) for 2019-20. This benefit was delivered as part of the scheduled CCB payment on May 20.

Extending the work-sharing program - The government has extended the maximum duration of the Work-Sharing program from 38 weeks to 76 weeks for employers affected by COVID-19. This measure will provide income support to employees eligible for Employment Insurance who agree to reduce their normal working hours because of developments beyond the control of their employers.

Creating new jobs & opportunities for youth - Over 100K jobs, placements and training opportunities have been created for students, as follows:
Canada Emergency Wage Subsidy (CEWS)
Canada Summer Jobs program (Calls for applications closed)
Youth Employment and Skills Strategy (Calls for applications closed)
Student Work Placement Program
Mitacs
Business + High Education Roundtable

Taxes and Tariffs

Extra time to file income tax returns - Businesses may defer, until after August 31, 2020, the payment of any income tax amounts that become owing on or after March 18 and before September 2020. This relief would apply to tax balances due, as well as installments, under Part I of the Income Tax Act. No interest or penalties will accumulate on these amounts during this period. 

Deferral fo sales tax remittance and customs duty payments until June 30th - Businesses, including self-employed individuals, may defer until June 30, 2020 payments of the GST/HST, as well as customs duty owing on their imports. Any GST/HST payment that becomes owing from March 27 until the end of May can be deferred until the end of June. For GST and customs duty payments for imported goods, deferral will include amounts owing for March, April and May. These amounts were normally due to be submitted to the Canada Revenue Agency and the Canada Border Services Agency as early as the end of March 2020.

Waiving tariffs on certain medical goods - tariffs on certain medical goods, including PPE such as masks and gloves, have been waived to reduce the cost of imported PPE for Canadians, help protect workers, and ensure our supply chains can keep functioning well.

Financial support, loans and access to credit

Canada Emergency Business Account (CEBA) - Provides interest-free loans of up to $40,000 to small businesses and not-for-profits, to help cover their operating costs during a period where their revenues have been temporarily reduced. This program has been implemented by banks and credit unions in collaboration with Export Development Canada. Business owners can apply for support from CEBA through their banks and credit unions.

Loan Guarantee for Small and Medium-Sized Enterprises - Through the Business Credit Availability Program, Export Development Canada (EDC) is working with financial institutions to guarantee 80% of new operating credit and cash flow term loans of up to $6.25 million to small and medium-sized enterprises (SMEs). This financing support is to be used for operational expenses and is available to both exporting and non-exporting companies. It's available at various banks and credit unions. 

Co-Lending Program for Small and Medium-Sized Enterprises - Through the Business Credit Availability Program, Business Development Canada (BDC) is working with financial institutions to co-lend term loans of up to $6.25 million to SMEs for their operational cash flow requirements. The program offers differing maximum finance amounts based on business revenues. This support is available until or before September 30, 2020. This program is now available at various banks and credit unions.

Regional Relief and Recovery Fund (RRRF) - We are providing nearly $962 million through the Regional Relief and Recovery Fund (RRRF) to help more businesses and organizations in sectors such as manufacturing, technology, tourism and others that are key to the regions and to local economies. This fund is specifically targeted to those that may require additional help to recover from the COVID-19 pandemic, but have been unable to access other support measures.

Canada Emergency Commercial Rent Assistance (CECRA) - provides relief for small businesses experiencing financial hardship due to COVID-19. Over the course of the program, property owners will reduce rent by at least 75 % for the months of April and May (retroactive), and June, for their small business tenants. CECRA will cover 50 % of the rent, with the tenant paying up to 25 % and the property owner forgiving at least 25 %.

Mid-Market Financing Program - Through the Business Credit Availability Program, the Business Development Canada’s (BDC) Mid-Market Financing Program will provide commercial loans ranging between $12.5 million and $60 million to medium-sized businesses whose credit needs exceed what is already available through the Business Credit Availability Program and other measures. BDC anticipates that qualifying companies will have annual revenues in excess of approximately $100 million. More details will be made available soon.

Mid-Market Guarantee and Financing Program - Through the Business Credit Availability Program, EDC’s Mid-Market Guarantee and Financing Program will bring liquidity to companies that tend to have revenues of between $50 million to $300 million, to sustain operations during this uncertain period. EDC will continue to work with Canadian financial institutions to guarantee 75% of new operating credit and cash-flow loans, ranging in size from $16.75 million to a maximum of $80 million. These expanded guarantees are available to exporters, international investors and businesses that sell their products or services within Canada. More details will be made available soon.

Businesses in the territories - We are making available $15 million in non-repayable support for businesses in the territories to help address the impacts of COVID-19. This support will assist businesses with operating costs not already covered by other Government of Canada measures.

Large Employer Emergency Financing Facility (LEEFF) - This program provides bridge financing to Canada’s largest employers, whose needs during the pandemic are not being met through conventional financing, in order to keep their operations going. The additional liquidity provided through LEEFF allows Canada’s largest businesses, their workers and their suppliers to remain active during this difficult time, and position them for a rapid economic recovery. This program is delivered by the Canada Development Investment Corporation, in cooperation with Innovation, Science and Economic Development Canada and the Department of Finance.

Industrial Research Assistance Program (IRAP) for early-stage businesses - [Applications have closed] $250M to assist innovative, early-stage companies that are unable to access other COVID-19 business supports through the Industrial Research Assistance Program (IRAP). IRAP provides advice, connections, and funding to help Canadian small and medium-sized businesses increase their innovation capacity and take ideas to market.

Additional support by sector:

Targeted support

Young entrepreneurs - $20.1M in support for Futurpreneur Canada to continue supporting young entrepreneurs across Canada who are facing challenges due to COVID-19. The funding will allow Futurpreneur Canada to provide payment relief for its clients for up to 12 months.

Women entrepreneurs - $15M in new funding through the Women Entrepreneurship Strategy (WES). This funding will be available to existing WES Ecosystem Fund recipient organizations, enabling these third-party organizations to provide timely support and advice to women entrepreneurs facing hardship due to the COVID-19 pandemic.

Support for self-employed individuals

Canada Emergency Response Benefit (CERB) - a taxable benefit of $2,000 every 4 weeks for up to 16 weeks to eligible workers who have lost income or stopped working due to COVID-19. An online questionnaire will help us direct you to the service option that best fits your situation (i.e. eligibility for Employment Insurance benefits or not).

Deferral of Sales Tax Remittance and Customs Duty Payments - businesses, including self-employed individuals, may defer until June 30, 2020 payments of the GST/HST, as well as customs duty owing on their imports. Any GST/HST payment that becomes owing from March 27 until the end of May can be deferred until the end of June. For GST and customs duty payments for imported goods, deferral will include amounts owing for March, April and May. These amounts were normally due to be submitted to the Canada Revenue Agency and the Canada Border Services Agency as early as the end of March 2020.

More time to pay income taxes - All businesses may defer, until after August 31, 2020, the payment of any income tax amounts that become owing on or after March 18 and before September 2020. This relief would apply to tax balances due, as well as installments, under Part I of the Income Tax Act. No interest or penalties will accumulate on these amounts during this period. 

Indigenous businesses

Funding for small and medium-sized Indigenous businesses, and Aboriginal Financial Institutions - $306.8M in funding to help small and medium-sized Indigenous businesses, and to support Aboriginal Financial Institutions that offer financing to these businesses. The funding will allow for short-term, interest-free loans and non-repayable contributions through Aboriginal Financial Institutions, which offer financing and business support services to First Nations, Inuit, and Métis businesses. Financial support for Indigenous businesses will be provided through Aboriginal Financial Institutions, and administered by the National Aboriginal Capital Corporations Association and the Métis capital corporations in partnership with Indigenous Services Canada.

Supporting financial stability

Relief for federally regulated pension plan sponsors - immediate, temporary relief to sponsors of federally regulated, defined benefit pension plans in the form of a moratorium, through the remainder of 2020, on solvency payment requirements for defined benefit plans. This relief will help ensure that employers have the financial resources they need to maintain their operations and their pension plans, and to protect the retirement security of their workers and retirees.

Insured Mortgage Purchase Program - the purchase of up to $150B of insured mortgage pools through the Canada Mortgage and Housing Corporation. This action will provide long-term stable funding to banks and mortgage lenders, help facilitate continued lending to Canadian consumers and businesses, and add liquidity to Canada's mortgage market.

Bank of Canada's actions - The Bank of Canada is acting in several ways to support the economy and financial system and stands ready to take any and all actions that it can to protect the well-being of Canadians during this difficult time. The Bank has responded by lowering interest rates, intervening to support key financial markets and providing liquidity support for financial institutions.

Office of the Superintendent of Financial Institutions actions - The Office of the Superintendent of Financial Institutions announced it is lowering the Domestic Stability Buffer by 1.25% of risk-weighted assets. This action will allow Canada's large banks to inject $300 billion of additional lending in to the economy.
 

For support by sector, and also support for individuals, visit Canada's COVID-19 Economic Response Plan microsite

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Harnessing Digital Marketing on a Shoestring Budget for Small Business

Digital marketing is one of the most effective ways for small businesses to grow, but it often comes with the assumption that you need a large budget to see results. The reality is that with the right strategy, even a modest investment can create a meaningful impact. When you focus on the right channels, stay consistent, and measure what matters, digital marketing can become a reliable driver of growth.

 

At iCapital, we support Canadian small business owners who are looking to grow without overextending their resources. Whether you are launching a new campaign or refining your current approach, smart digital marketing can help you reach the right audience while managing costs effectively.

Why Digital Marketing Matters for Small Businesses

Customers are searching, scrolling, and making decisions online every day. A strong digital presence helps your business stay visible, competitive, and connected to your audience.

Effective digital marketing can help you:

  • Reach new customers in a targeted and cost-effective way
  • Build awareness and trust over time
  • Stay connected with your existing audience
  • Drive consistent traffic to your website or storefront
  • Compete with larger businesses without matching their budgets

When done right, digital marketing is not about spending more. It is about spending smarter.

Start with Clear Goals

Before investing in any channel, it is important to define what success looks like for your business. Clear goals help you stay focused and avoid wasted effort.

Ask yourself: 

  • Do I want more website traffic or more in-store visits
  • Am I trying to generate leads or increase sales
  • What does success look like in the next 30, 60, or 90 days

When your goals are clear, your strategy becomes easier to execute.

Focus on High Impact Channels

You do not need to be everywhere at once. Focus on the platforms where your audience is most active and where you can stay consistent.

Consider starting with:

  • Social media platforms that align with your audience
  • Email marketing to stay connected with existing customers
  • Search advertising that targets people already looking for your product or service
  • Content such as blogs or guides that provide value and build trust

Choosing a few channels and doing them well is more effective than spreading your efforts too thin.

Create Content That Provides Value

Content is one of the most cost-effective ways to connect with your audience. Instead of focusing only on promotion, aim to educate, inform, or inspire.

Strong content can include

  • Tips and advice related to your industry
  • Behind-the-scenes insights about your business
  • Customer success stories or testimonials
  • Seasonal or timely updates

When your content helps your audience, it builds trust and encourages engagement.

Track What Works and Adjust

Digital marketing gives you access to real-time insights. Use this information to understand what is working and where you can improve.

Pay attention to:

  • Which posts or ads generate engagement
  • Where your website traffic is coming from
  • What content leads to conversions

Small adjustments over time can lead to stronger results.

Use Your Budget Strategically

Even a small budget can go a long way when used with intention. Start with manageable spending and build as you learn what works.

Consider:

  • Testing different audiences or messaging
  • Investing more in channels that show consistent results
  • Avoiding unnecessary tools or ongoing costs

If additional funding is needed to support your growth plans, iCapital Small Business Loans can help you invest in marketing without putting pressure on your cash flow.

Avoid Common Digital Marketing Mistakes

To get the most from your efforts, avoid these common challenges

  • Trying to be active on too many platforms at once
  • Posting inconsistently
  • Focusing only on selling instead of providing value
  • Ignoring performance data
  • Expecting immediate results without testing and learning

Consistency and patience are key to long-term success.

Grow Your Business with Confidence

Digital marketing does not need to be complicated or expensive. With a clear plan, focused effort, and a willingness to adapt, small businesses can create meaningful growth over time.

At iCapital, we are proud to support Canadian small business owners with Small Business Loans that provide access to funding when the bank is not an option. If you are ready to invest in your marketing and take the next step, we are here to help you move forward with confidence.

Marketing

Mastering Cash Flow: Practical Tips for Small Businesses to Stay Ahead

Cash flow is one of the most important indicators of your business’s health. You can have strong sales and growing demand, but if cash is not moving through your business at the right pace, operations can quickly feel strained. Mastering cash flow is not about perfection. It is about planning, monitoring, and making informed decisions that keep your business stable and ready for opportunity.

At iCapital, we work with Canadian small business owners who need fast and flexible financing when the bank is not an option. Understanding how to manage cash flow effectively can help you reduce stress, make smarter investments, and position your business for long term growth.

Why Cash Flow Matters More Than Revenue

Revenue tells you how much you are earning. Cash flow tells you what is actually available to operate your business. When cash flow is steady, you can pay suppliers, manage payroll, invest in marketing, and handle unexpected expenses with confidence.

  • Strong cash flow management helps you:
  • Maintain stability during slower periods
  • Take advantage of growth opportunities quickly
  • Reduce reliance on last-minute financing
  • Build confidence in financial decision-making
  • Strengthen relationships with suppliers and partners

When you understand your cash flow patterns, you gain control over your business momentum.

Track Your Cash Flow Regularly

One of the simplest ways to stay ahead is to review your cash flow consistently. Waiting until there is a problem often means fewer options.

  • Set aside time each month to review:
  • Incoming revenue
  • Fixed and variable expenses
  • Upcoming payments and receivables
  • Seasonal trends in sales

This habit allows you to spot gaps early and adjust before pressure builds.

Improve Your Receivables Process

Late payments can disrupt even the strongest businesses. Creating a clear invoicing and follow-up system improves consistency and reduces delays.

Consider:

  • Sending invoices promptly
  • Setting clear payment terms
  • Offering digital payment options
  • Following up on overdue accounts quickly

The faster you collect, the stronger your cash position becomes.

Plan for Seasonal Changes

Most businesses experience natural fluctuations throughout the year. Preparing for slower periods in advance can help you avoid reactive decisions.

Ask yourself:

  • When are my highest revenue months
  • When does demand slow down
  • What expenses remain constant regardless of sales

Building a small reserve during strong months can help you stay steady when revenue dips.

Review Expenses with Intention

Managing cash flow is not only about increasing revenue. It is also about understanding where your money goes.

Regularly review:

  • Subscription services
  • Vendor contracts
  • Inventory levels
  • Marketing spend

Small adjustments can create meaningful improvements in available cash.

Use Financing Strategically

Even well-managed businesses can experience temporary cash flow gaps. Strategic financing can help bridge those gaps without disrupting daily operations.

With iCapital, you can:

  • Manage seasonal fluctuations
  • Cover operating expenses during slower periods
  • Invest in growth opportunities without draining reserves
  • Maintain stability when timing challenges arise

Financing works best when it supports a clear plan rather than reacting to urgency.

Avoid Common Cash Flow Mistakes

Even experienced business owners can overlook key details. Avoid these common issues:

  • Overestimating future revenue
  • Ignoring small recurring expenses
  • Delaying invoice follow-up
  • Expanding too quickly without planning
  • Waiting too long to seek funding support

A proactive approach keeps your business flexible and prepared.

Stay Ahead with a Clear Plan

Mastering cash flow does not require complex systems. It requires awareness, discipline, and thoughtful planning. When you understand your financial rhythm, you can make confident decisions that support both stability and growth.

At iCapital, we are proud to support Canadian small business owners with flexible financing solutions that align with real-world business needs. If you are looking to strengthen your cash flow or prepare for upcoming expenses, our team is here to help when the bank is not an option.

Unlocking the Right Financing for Your Small Business: What to Ask Before You Apply

Access to financing can open doors for your small business, but choosing the right option is just as important as getting approved. Before you apply, taking time to ask the right questions can help you protect your cash flow, avoid surprises, and move forward with confidence.

Why Asking the Right Questions Matters

Not every financing option is the right fit for every business. Asking the right questions early helps you understand how funding will impact your day to day operations and long term plans.

Being prepared can help you:

  • Choose financing that fits your cash flow
  • Understand repayment expectations clearly
  • Avoid unnecessary pressure on your business
  • Make confident decisions instead of rushed ones
  • Align funding with real business needs

What Will This Funding Be Used For

Start with clarity. Knowing exactly why you need funding helps determine how much you should apply for and how the loan fits into your business plan.

Common reasons businesses seek financing include:

  • Covering operating expenses
  • Purchasing equipment or inventory
  • Supporting growth or expansion
  • Managing seasonal cash flow changes

When funding has a clear purpose, it becomes a tool for progress rather than a short term fix.

How Will Repayments Fit Into Cash Flow

Cash flow is one of the most important factors to consider before applying. Understanding how repayments align with your revenue cycle helps you avoid unnecessary stress.

Important questions to ask:

  • How often are payments made
  • How do payments align with my income patterns
  • Will I still have room to manage slower periods

The right financing should support your business rhythm, not disrupt it.

What Is the Full Cost of the Loan

Transparency matters. Before applying, it is important to understand the full cost of borrowing so you can plan accurately.

Make sure you understand:

  • The total repayment amount
  • Any applicable fees
  • How repayment is structured over time

Clear information allows you to make informed decisions with confidence.

How Quickly Can Funds Be Accessed

Timing is often critical for small businesses. Whether you are responding to an opportunity or managing an unexpected expense, access to funds should match your needs.

Consider asking:

  • How long the application process takes
  • When funds are available after approval
  • What information is required to move forward

Will This Financing Support Long Term Business Goals

Short-term needs should never come at the expense of long-term stability. Before applying, consider how the loan fits into your future plans.

Ask yourself:

  • Does this support growth or stability
  • Will this leave room for future funding if needed
  • Does this align with my goals for the year ahead

Financing works best when it supports both immediate needs and future opportunities.

How iCapital Supports Small Business Owners

At iCapital, we understand that every business is different. Our Small Business Loans are designed to provide flexible financing that works with your cash flow and business needs.

With iCapital Small Business Loans, you can:

  • Access funding quickly
  • Use funds for a wide range of business needs
  • Work with a Canadian lender that understands small business challenges
  • Move forward when traditional banks are not an option

Our goal is to help you access financing that makes sense for your business.

Apply with Confidence

Applying for financing does not need to feel complicated. By asking the right questions and understanding how funding fits into your business, you can make informed decisions that support growth and stability.

If you are considering a Small Business Loan and want a clear and straightforward option, talk to the team at iCapital. We are here to help you move forward with confidence when the bank is not an option.

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Preparing Your Small Business for 2026: Funding, Goals, and Growth Strategies

As the calendar turns toward a new year, small business owners across Canada are setting their sights on growth. The start of 2026 is an ideal time to look ahead, set new financial goals, and build a plan that supports sustainable progress. A thoughtful small business growth strategy helps you strengthen operations, expand opportunities, and make confident financial decisions.

At iCapital, we help Canadian business owners prepare for success with fast and flexible funding when the bank is not an option. Whether your focus is expansion, equipment, or working capital, the right plan and funding partner can set the stage for your best year yet.

Why Year Ahead Planning Matters

Successful businesses do not grow by chance. They grow by design. That is why year-ahead planning for small business owners is essential. Taking time now to review your 2025 results and plan for 2026 gives you a clear picture of where you stand and what it will take to move forward.

Thoughtful planning allows you to:

  • Identify opportunities for growth based on performance trends
  • Set achievable financial goals that align with your vision
  • Allocate resources effectively to maximize returns
  • Anticipate cash flow needs before busy or slow seasons
  • Position your business for stability and long-term success

Preparation now means fewer surprises later and a smoother path toward measurable growth.

Building a Small Business Growth Strategy for 2026

A strong small business growth strategy combines clear goals with practical steps. Start by assessing what drives your success and what holds you back. Then create a roadmap that supports steady improvement across all areas of your business.

Key elements to include:

1. Financial planning: Review your cash flow, profits, and expenses. Identify where to reinvest and where to adjust. Strong financial planning keeps your business agile.

2. Goal setting: Use specific, measurable objectives to track progress. For example, increase customer retention by 10% or grow online sales by 15%. Clear small business goal setting keeps your team accountable.

3. Marketing and customer engagement: Refresh your marketing strategy to reflect new trends and customer behaviour. Digital ads, email campaigns, and content updates help you reach and retain your audience.

4. Operational efficiency: Look for tools, training, or technology that reduce costs and improve productivity. Small changes can create significant long-term gains.

5. Funding and financial support: Strong growth strategies rely on reliable access to capital. That is where iCapital can support your plans.

How iCapital Can Support Your 2026 Growth Plans

At iCapital, we know that funding plays a central role in turning business goals into results. Our business funding in Canada helps small business owners access the capital they need quickly and easily, without the delays of traditional banking.

With iCapital Small Business Loans, you can:

  • Invest in marketing and expansion
  • Purchase equipment or inventory to meet new demand
  • Bridge cash flow gaps during quieter periods
  • Hire or train staff to support growth
  • Build stability with repayment terms that work with your revenue cycle

We provide funding that moves with your business, giving you the confidence to start the new year strong.

Common Planning Mistakes to Avoid

Even strong plans can fall short without the right structure. Avoid these common mistakes as you prepare for 2026:

  • Setting goals that are vague or unrealistic
  • Ignoring performance data from the previous year
  • Overlooking cash flow needs in budgeting
  • Delaying funding decisions until it is too late
  • Spreading resources too thin across too many projects

The key to long-term growth is planning with purpose and staying proactive throughout the year.

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