Tuesday, 2nd June 2020 | Management

Resource cheatsheet for businesses affected by COVID-19

Updated June 2, 2020 - Use this cheat sheet to quickly find what resources are available to you as a business impacted by COVID-19.

Many, many Canadian businesses have been partially or severely impacted by the COVID-19 pandemic. If you are trying to find out what resources are available to you to help you, here is a summary of resources from the Canadian government as of June 2, 2020. They fall into seven categories: 

  1. Avoiding layoffs, rehiring employees & creating new jobs
  2. Taxes & tariffs
  3. Financial support, loans & access to credit
  4. Targeted support
  5. Support for Self-employed individuals
  6. Indigenous businesses
  7. Supporting financial stability

There is additional support for some sectors, including agriculture. Read on for information on the seven main categories.

Avoiding layoffs, rehiring employees & creating new jobs

Canada Emergency Wage Subsidy (CEWS) - The Canada Emergency Wage Subsidy (CEWS) supports employers that are hardest hit by the pandemic, and protect the jobs Canadians depend on. The subsidy generally covers 75% of an employee's wages – up to $847 per week. The program allows you to re-hire your employees and avoid layoffs during the crisis. It will be in place until August 29, 2020.

Temporary 10% wage top-up is a three-month measure that allows eligible employers to reduce the amount of payroll deductions required to be remitted to the Canada Revenue Agency.

Increased Canada Child Benefit - An extra $300 per child was delivered through the Canada Child Benefit (CCB) for 2019-20. This benefit was delivered as part of the scheduled CCB payment on May 20.

Extending the work-sharing program - The government has extended the maximum duration of the Work-Sharing program from 38 weeks to 76 weeks for employers affected by COVID-19. This measure will provide income support to employees eligible for Employment Insurance who agree to reduce their normal working hours because of developments beyond the control of their employers.

Creating new jobs & opportunities for youth - Over 100K jobs, placements and training opportunities have been created for students, as follows:
Canada Emergency Wage Subsidy (CEWS)
Canada Summer Jobs program (Calls for applications closed)
Youth Employment and Skills Strategy (Calls for applications closed)
Student Work Placement Program
Mitacs
Business + High Education Roundtable

Taxes and Tariffs

Extra time to file income tax returns - Businesses may defer, until after August 31, 2020, the payment of any income tax amounts that become owing on or after March 18 and before September 2020. This relief would apply to tax balances due, as well as installments, under Part I of the Income Tax Act. No interest or penalties will accumulate on these amounts during this period. 

Deferral fo sales tax remittance and customs duty payments until June 30th - Businesses, including self-employed individuals, may defer until June 30, 2020 payments of the GST/HST, as well as customs duty owing on their imports. Any GST/HST payment that becomes owing from March 27 until the end of May can be deferred until the end of June. For GST and customs duty payments for imported goods, deferral will include amounts owing for March, April and May. These amounts were normally due to be submitted to the Canada Revenue Agency and the Canada Border Services Agency as early as the end of March 2020.

Waiving tariffs on certain medical goods - tariffs on certain medical goods, including PPE such as masks and gloves, have been waived to reduce the cost of imported PPE for Canadians, help protect workers, and ensure our supply chains can keep functioning well.

Financial support, loans and access to credit

Canada Emergency Business Account (CEBA) - Provides interest-free loans of up to $40,000 to small businesses and not-for-profits, to help cover their operating costs during a period where their revenues have been temporarily reduced. This program has been implemented by banks and credit unions in collaboration with Export Development Canada. Business owners can apply for support from CEBA through their banks and credit unions.

Loan Guarantee for Small and Medium-Sized Enterprises - Through the Business Credit Availability Program, Export Development Canada (EDC) is working with financial institutions to guarantee 80% of new operating credit and cash flow term loans of up to $6.25 million to small and medium-sized enterprises (SMEs). This financing support is to be used for operational expenses and is available to both exporting and non-exporting companies. It's available at various banks and credit unions. 

Co-Lending Program for Small and Medium-Sized Enterprises - Through the Business Credit Availability Program, Business Development Canada (BDC) is working with financial institutions to co-lend term loans of up to $6.25 million to SMEs for their operational cash flow requirements. The program offers differing maximum finance amounts based on business revenues. This support is available until or before September 30, 2020. This program is now available at various banks and credit unions.

Regional Relief and Recovery Fund (RRRF) - We are providing nearly $962 million through the Regional Relief and Recovery Fund (RRRF) to help more businesses and organizations in sectors such as manufacturing, technology, tourism and others that are key to the regions and to local economies. This fund is specifically targeted to those that may require additional help to recover from the COVID-19 pandemic, but have been unable to access other support measures.

Canada Emergency Commercial Rent Assistance (CECRA) - provides relief for small businesses experiencing financial hardship due to COVID-19. Over the course of the program, property owners will reduce rent by at least 75 % for the months of April and May (retroactive), and June, for their small business tenants. CECRA will cover 50 % of the rent, with the tenant paying up to 25 % and the property owner forgiving at least 25 %.

Mid-Market Financing Program - Through the Business Credit Availability Program, the Business Development Canada’s (BDC) Mid-Market Financing Program will provide commercial loans ranging between $12.5 million and $60 million to medium-sized businesses whose credit needs exceed what is already available through the Business Credit Availability Program and other measures. BDC anticipates that qualifying companies will have annual revenues in excess of approximately $100 million. More details will be made available soon.

Mid-Market Guarantee and Financing Program - Through the Business Credit Availability Program, EDC’s Mid-Market Guarantee and Financing Program will bring liquidity to companies that tend to have revenues of between $50 million to $300 million, to sustain operations during this uncertain period. EDC will continue to work with Canadian financial institutions to guarantee 75% of new operating credit and cash-flow loans, ranging in size from $16.75 million to a maximum of $80 million. These expanded guarantees are available to exporters, international investors and businesses that sell their products or services within Canada. More details will be made available soon.

Businesses in the territories - We are making available $15 million in non-repayable support for businesses in the territories to help address the impacts of COVID-19. This support will assist businesses with operating costs not already covered by other Government of Canada measures.

Large Employer Emergency Financing Facility (LEEFF) - This program provides bridge financing to Canada’s largest employers, whose needs during the pandemic are not being met through conventional financing, in order to keep their operations going. The additional liquidity provided through LEEFF allows Canada’s largest businesses, their workers and their suppliers to remain active during this difficult time, and position them for a rapid economic recovery. This program is delivered by the Canada Development Investment Corporation, in cooperation with Innovation, Science and Economic Development Canada and the Department of Finance.

Industrial Research Assistance Program (IRAP) for early-stage businesses - [Applications have closed] $250M to assist innovative, early-stage companies that are unable to access other COVID-19 business supports through the Industrial Research Assistance Program (IRAP). IRAP provides advice, connections, and funding to help Canadian small and medium-sized businesses increase their innovation capacity and take ideas to market.

Additional support by sector:

Targeted support

Young entrepreneurs - $20.1M in support for Futurpreneur Canada to continue supporting young entrepreneurs across Canada who are facing challenges due to COVID-19. The funding will allow Futurpreneur Canada to provide payment relief for its clients for up to 12 months.

Women entrepreneurs - $15M in new funding through the Women Entrepreneurship Strategy (WES). This funding will be available to existing WES Ecosystem Fund recipient organizations, enabling these third-party organizations to provide timely support and advice to women entrepreneurs facing hardship due to the COVID-19 pandemic.

Support for self-employed individuals

Canada Emergency Response Benefit (CERB) - a taxable benefit of $2,000 every 4 weeks for up to 16 weeks to eligible workers who have lost income or stopped working due to COVID-19. An online questionnaire will help us direct you to the service option that best fits your situation (i.e. eligibility for Employment Insurance benefits or not).

Deferral of Sales Tax Remittance and Customs Duty Payments - businesses, including self-employed individuals, may defer until June 30, 2020 payments of the GST/HST, as well as customs duty owing on their imports. Any GST/HST payment that becomes owing from March 27 until the end of May can be deferred until the end of June. For GST and customs duty payments for imported goods, deferral will include amounts owing for March, April and May. These amounts were normally due to be submitted to the Canada Revenue Agency and the Canada Border Services Agency as early as the end of March 2020.

More time to pay income taxes - All businesses may defer, until after August 31, 2020, the payment of any income tax amounts that become owing on or after March 18 and before September 2020. This relief would apply to tax balances due, as well as installments, under Part I of the Income Tax Act. No interest or penalties will accumulate on these amounts during this period. 

Indigenous businesses

Funding for small and medium-sized Indigenous businesses, and Aboriginal Financial Institutions - $306.8M in funding to help small and medium-sized Indigenous businesses, and to support Aboriginal Financial Institutions that offer financing to these businesses. The funding will allow for short-term, interest-free loans and non-repayable contributions through Aboriginal Financial Institutions, which offer financing and business support services to First Nations, Inuit, and Métis businesses. Financial support for Indigenous businesses will be provided through Aboriginal Financial Institutions, and administered by the National Aboriginal Capital Corporations Association and the Métis capital corporations in partnership with Indigenous Services Canada.

Supporting financial stability

Relief for federally regulated pension plan sponsors - immediate, temporary relief to sponsors of federally regulated, defined benefit pension plans in the form of a moratorium, through the remainder of 2020, on solvency payment requirements for defined benefit plans. This relief will help ensure that employers have the financial resources they need to maintain their operations and their pension plans, and to protect the retirement security of their workers and retirees.

Insured Mortgage Purchase Program - the purchase of up to $150B of insured mortgage pools through the Canada Mortgage and Housing Corporation. This action will provide long-term stable funding to banks and mortgage lenders, help facilitate continued lending to Canadian consumers and businesses, and add liquidity to Canada's mortgage market.

Bank of Canada's actions - The Bank of Canada is acting in several ways to support the economy and financial system and stands ready to take any and all actions that it can to protect the well-being of Canadians during this difficult time. The Bank has responded by lowering interest rates, intervening to support key financial markets and providing liquidity support for financial institutions.

Office of the Superintendent of Financial Institutions actions - The Office of the Superintendent of Financial Institutions announced it is lowering the Domestic Stability Buffer by 1.25% of risk-weighted assets. This action will allow Canada's large banks to inject $300 billion of additional lending in to the economy.
 

For support by sector, and also support for individuals, visit Canada's COVID-19 Economic Response Plan microsite

Read Also

Holiday readiness starts with the right inventory strategy

For many small businesses, the holiday season can make or break the year. Preparing early with a clear inventory strategy helps you stay ahead of demand, avoid cash flow stress, and make the most of peak shopping periods. Having the right amount of inventory available can mean the difference between record sales and missed opportunities.

That is where smart planning and reliable financing come in.

At iCapital, we help Canadian small business owners access fast and flexible funding to keep up with seasonal demand. Whether you need to stock up on bestsellers, introduce new products, or meet supplier minimums, we can help you prepare for a strong finish to the year.

Why Holiday Inventory Matters

The holiday rush is more than just an opportunity for sales. It is your chance to strengthen customer relationships, attract new buyers, and build momentum for the new year. But success depends on having the right products available when your customers are ready to buy.

Strong inventory management during this period helps you:

  • Avoid stockouts on high-demand items
  • Take advantage of supplier discounts with larger orders
  • Reduce lead times and shipping stress
  • Boost customer satisfaction with faster fulfillment
  • Capture last-minute sales during peak shopping weeks

Running out of inventory too soon can hurt your bottom line and your reputation.

Creating an Inventory Strategy That Supports Your Goals

Start by reviewing last year’s performance. Which products sold out early? Which stayed on the shelves? Use that data to forecast demand and plan ahead.

When building your holiday inventory strategy, consider:

  • Product priorities: Focus on proven top sellers and bundle slower-moving stock.
  • Supplier timelines: Account for longer lead times due to seasonal congestion.
  • Storage capacity: Make sure you have enough space to handle extra stock efficiently.
  • Cash flow planning: Factor in upfront inventory costs before sales revenue begins.

Even the most prepared businesses can feel the pressure when it comes to upfront inventory costs. That is where funding can bridge the gap.

How iCapital Can Help Fund Your Inventory

At iCapital, we know that seasonal success depends on timing. Our financing options are designed to help small business owners access capital quickly, without the delays and paperwork of traditional banks.

With iCapital funding, you can:

  • Order inventory early to avoid supplier shortages
  • Secure bulk discounts and improve profit margins
  • Cover upfront costs without draining cash reserves
  • Stay flexible with repayment terms that match your sales cycle
  • Expand product lines to meet new demand and trends

Whether you operate a retail store, restaurant, online shop, or service-based business, our team helps you find the right solution to fit your goals quickly and easily.

Common Holiday Inventory Mistakes to Avoid

Even experienced business owners can face challenges during the holidays. Keep these common issues in mind:

  • Waiting too long to place supplier orders
  • Overbuying and tying up cash in slow-moving stock
  • Ignoring shipping delays that affect product availability
  • Skipping post-season analysis to prepare for next year

By staying proactive and supported, you can turn the holiday rush into a season of growth instead of stress.

Finish the Year Strong with iCapital

The holidays move fast, but with a clear plan and the right financial support, your business can move faster.

At iCapital, we are proud to help Canadian small businesses stay stocked, stable, and ready for success. If you need funding to build your holiday readiness plan and secure inventory before the rush, we are here to make it happen when the bank is not an option.

 

Sales ,Management

When it is time to refresh your brand and how financing plays a role

Your brand is more than a logo or colour palette. It is the feeling your customers get when they interact with your business. Over time, your business grows, your customers evolve, and your market shifts. When that happens, your brand may need to shift, too.

A brand refresh can strengthen customer trust, sharpen your message, and position you for long-term success. But like any business upgrade, it often comes with a cost. That is where funding from iCapital can help.

At iCapital, we support Canadian businesses with fast and flexible financing when the bank is not an option. If a brand refresh is on your mind, we are here to help you bring it to life without compromising your cash flow.

What is a brand refresh?

A brand refresh is not a complete overhaul. It is about refining the look, feel, and voice of your business so it better reflects where you are today and where you are heading.

You might update your:

  • Logo or colour scheme
  • Website and visual identity
  • Messaging and tone of voice
  • Signage, packaging, or uniforms
  • Social media or marketing templates

It is about keeping your brand current, relevant, and in sync with your audience.

Signs it might be time for a change

Every business evolves. If your brand no longer reflects who you are or what you offer, it could be time for a refresh. Some common signs include:

  • You have expanded your services or shifted your audience
  • Your brand feels outdated or inconsistent
  • You are getting less engagement from customers
  • You are entering new markets or channels
  • Competitors are starting to look more current or professional

A refreshed brand can help you stand out, reconnect with your audience, and increase customer loyalty.

The cost of a brand refresh and why it pays off

Refreshing your brand requires time, planning, and often outside expertise. You may need to work with designers, developers, writers, or brand consultants. You may also need to update your website, print materials, digital assets, and signage.

These updates come with a price tag, but the return on investment can be significant. A strong brand can:

  • Build trust and loyalty
  • Improve customer recognition
  • Boost conversion and sales
  • Support higher pricing
  • Attract better talent or partners

If your brand is holding you back, investing in a refresh could lead to stronger results and long-term growth.

How iCapital funding can support your brand refresh

You do not need to stretch your cash flow or wait until next year to invest in your brand. With iCapital, you can access business funding that helps you move forward without delay.

iCapital financing can help you cover:

  • Design and marketing agency costs
  • Website development or redesign
  • Reprinting packaging, signage, or uniforms
  • Advertising campaigns tied to your brand relaunch
  • Photography, video, and content creation
  • Launch events or promotions

We understand that branding is not just a creative project. It is a business decision. That is why we offer funding options that are built for small business owners—quick, simple, and designed around your goals.

Planning a successful refresh

  • Start with your strategy: Know why you are refreshing your brand and what you want to achieve. Be clear on your audience, message, and long-term goals.

  • Do your research: Look at what is working and what is not. Gather feedback from customers, staff, and partners. Review competitors and trends in your industry.

  • Create a plan and timeline: A brand refresh involves many moving parts. Outline each phase of the process, from design to launch, and budget for each step.

  • Stay consistent across channels: Once you update your brand, apply the changes everywhere, website, social media, signage, packaging, business cards, and more.

  • Communicate the change: Let your customers know why you are refreshing. Use this moment as a way to tell your story and re-engage your audience.

 

Your brand should grow with your business. If your image, voice, or materials no longer reflect your mission, a refresh can help you stay relevant and competitive.

At iCapital, we are here to support your vision. Whether you are investing in your brand, your team, or your next stage of growth, our funding options are here when the bank is not. Let us help you make the right impression starting now.

 

Marketing ,Management

How to plan marketing spend for Q4 with iCapital funding

The fourth quarter is a critical time for small businesses. It is when holiday campaigns ramp up, year-end targets come into focus, and businesses compete for customer attention. Planning your marketing spend now can set you up for a strong finish, and the right funding partner can make it possible.

At iCapital, we help Canadian small business owners access fast and flexible financing when the bank is not an option. If Q4 is a make-or-break season for your business, a well-structured marketing budget backed by reliable funding can help you get ahead, reach more customers, and increase sales before year's end.

Why Q4 marketing matters

The final quarter of the year is full of opportunity, whether you are running seasonal promotions, pushing gift cards, or planning a customer appreciation campaign. This is your time to drive revenue and set momentum for the year ahead.

Strong Q4 marketing can help you:

  • Maximize visibility during peak shopping periods
  • Clear inventory before year-end
  • Attract new customers through targeted outreach
  • Build loyalty with your existing audience
  • Finish strong and start the new year with confidence

But all of this takes planning and investment.

How to build your Q4 marketing budget

Creating a solid plan starts with clarity. What are your goals for the final quarter? More foot traffic? Higher online sales? Greater brand awareness?

Once you are clear on your objectives, break your marketing budget into the following categories:

  • Campaign strategy and creative: Consider what you need for concept development, messaging, and design. Whether you are using an agency or handling it in-house, allocate time and funds to get the creative right.
  • Paid advertising: Platforms like Meta, Google, and YouTube often see higher competition in Q4. Factor in increased ad costs and be strategic with targeting to maximize the return on every dollar.
  • Promotions and incentives: Discounts, bundles, and limited-time offers are popular this time of year. Make sure your pricing strategy aligns with your brand and margins.
  • Email and CRM tools: Nurture your existing customer base. Consider email software, automation tools, or loyalty platforms that can help you increase repeat business.
  • Website or e-commerce updates: If you expect more online traffic, ensure your site is optimized for speed, mobile use, and conversions.
  • Content production: Whether it is product photos, videos, blog content, or social media posts, invest in materials that can support your messaging across platforms.

How iCapital can help fund your plan

A strong marketing plan should not be delayed due to short-term cash flow. That is where iCapital comes in. As a Canadian-owned and funded lender, we help small businesses secure the capital they need without the red tape of traditional banks.

With iCapital funding, you can:

  • Launch timely campaigns with confidence
  • Cover upfront advertising costs while you wait for returns
  • Test new channels or expand existing ones
  • Invest in quality creative without stretching your cash
  • Take advantage of seasonal opportunities without compromise

Our financing options are designed for small business owners who need quick access to funds with terms that fit their cash flow.

Common Q4 marketing mistakes to avoid

Even with a strong budget, poor planning can hold you back.

Watch for these common pitfalls:

  • Waiting too long to launch holiday campaigns
  • Spreading your spend across too many channels
  • Not reviewing performance data from past years
  • Underestimating the cost of digital advertising in Q4
  • Failing to plan for fulfillment and follow-up

By staying focused and agile, you can turn your Q4 marketing into a real growth driver.

Planning your Q4 marketing is not just about spending more—it is about spending smarter. With a clear budget, strong goals, and the proper financial support, you can reach the right audience at the right time.

At iCapital, we are ready to help you make the most of your fourth quarter. If you need funding to fuel your campaigns and hit your targets before year’s end, let us show you what is possible when the bank is not an option.

Marketing

How Your Company Structure Can Save You Money

The way your business is set up can do more than define how you operate. It can impact how much tax you pay, how you access funding, and how efficiently you grow. This guide breaks down how your business structure can help save money and why it is worth reviewing now.

As August arrives, many Canadian small business owners begin thinking ahead to fall plans, budgeting, and long-term financial strategy. If you have not looked at your business structure in a while, now is a good time to assess whether your current setup is still the right fit.

At iCapital, we work with Canadian businesses every day to help them secure fast and flexible financing, especially when the bank is not an option. Choosing the right structure for your business can make a real difference in how you grow and how much you keep.

Why Business Structure Matters

Your business structure directly influences:

- How your income is taxed

- What kind of liability you take on

- How you pay yourself and your team

- The types of funding you can qualify for

- How your business can grow or transition in the future
 

Choosing the right structure is not just paperwork. It is a strategic decision that affects your bottom line.

The Most Common Business Structures in Canada

Sole Proprietorship

This is the most straightforward structure and often the starting point for small businesses. Income is reported as personal income, and you are legally responsible for all aspects of the business. While it is easy to set up, this structure can limit tax flexibility and access to financing as your business grows.

Corporation

Incorporating creates a separate legal entity from you. It allows the business to earn, spend, and be taxed independently. This structure comes with more administration but can unlock tax advantages and better legal protection. Many owners choose this path once their profits exceed what they need to live on, or when they are ready to scale.

When Incorporating Can Help You Save

If your business is generating steady profits, incorporation may help you reduce your tax burden. By leaving income in the industry, you may qualify for lower small business tax rates and defer personal taxes until the money is withdrawn.

Incorporation also offers flexibility. You can pay yourself through a combination of salary and dividends. You can split income with family members. You can reinvest profits more strategically. As your business matures, you can build credibility with lenders and partners.

Business Structure and Access to Financing

Your company structure can influence what types of financing are available to you. Lenders often look at incorporated businesses as more established and creditworthy. If you are looking to expand, purchase equipment, or cover payroll during a slow season, this structure may open more doors.

At iCapital, we provide fast and flexible funding to Canadian businesses of all sizes and structures. Whether you are incorporated or operating as a sole proprietorship, we take time to understand your business and offer funding solutions that meet your goals.

When to Reevaluate Your Setup

It is a good idea to review your business structure if:

- Your income has grown significantly

- You are expanding your team or services

- You are planning to apply for financing

- You are preparing to sell or transfer the business

- You want to separate personal and business liability

Even if your situation has not changed, an annual review with your accountant can help make sure you are not missing out on tax savings or strategic opportunities.

Your business structure can play a decisive role in how you grow, protect, and profit from your work. It is not a decision you make once; it is something to review as your goals and revenue evolve.

At iCapital, we help Canadian business owners stay ready for whatever comes next. If your structure is changing or you need funding to support your next move, we are here to help. We are not a broker. We are a Canadian-owned, operated, and funded company, and we are here when the bank is not an option.

 

Management

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