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Monday, 28th March 2022 | Sales,Marketing,Management

10 ways to prepare for expanding your small business

Small businesses start out small but they don't have to stay that way. If you'd like to grow in size and/or scope, here are 10 ideas on how to expand your small business.

Is your small business feeling cramped? Perhaps it's time to consider expanding. Expansion can bring new markets, increased sales, and broader reach—but it’s not a shift to take lightly. If you’re looking to expand your small business, consider these strategies.

Research, research, research

Once you’ve made the decision to expand your business it might be tempting to just jump in with both feet but the first, and arguably most important, step is to do your research. Among the topics you’ll want to explore are:

Your current customers and what works (and doesn’t) for them
Your competitors
Where future opportunities might lie

Perhaps you want to expand your business by conquering new markets, exporting internationally, creating licensing agreements or acquiring other businesses. Any of those strategies require a lot of preliminary research.

Recapture existing customers by strengthening your retention methods

Small business owners know it costs more to attract new customers than to keep existing ones. Research from Bain & Company puts a number on it: “A 5% increase in customer retention produces more than a 25% increase in profit.” If you’re looking to expand your business, now is the time to focus on your existing customers.

Prioritize customer service

Before you make any moves to expand, make sure your customer service is the very best it can be. Customers should look forward to interacting with your company and transactions should be stress-free.

Increase brand equity with a customer loyalty program

Loyalty programs bring customers back and that’s exactly what you want when you’re considering expanding. Strategic loyalty programs can foster goodwill with returning customers and bring in new ones—and they can help get the word out about your products or services.

Build brand presence and engage with customers on social media

Put simply, your brand needs to be on social media. It’s one of the best ways to attract customers, build loyalty, and engage and grow your presence. Even better, social media knows no geographical boundaries so it’s an effective way to get into new markets. Treat your social media like any other part of your marketing strategy by making a plan and using the tools at your disposal to get the results you want. Make sure you post engaging and relevant content regularly. Also, test other new marketing and sales tactics, and make sure you measure what works so you can refine your strategy.

Ask for referrals, reviews, testimonials

Nobody knows how you do business quite like your existing customers, which makes reviews and testimonials a natural (and free!) marketing tool. Make sure you’re harnessing the power of past successful relationships to bring in new leads by asking for Google Reviews of your business. These are particularly effective because they’re unbiased and can boost your brand. They can also help you identify where there’s room for improvement.

Consider a franchise model

Franchising, where you license your business operations, is a way to gain market share with minimal capital output. A franchise is a joint venture between the franchisor (you) and the franchisee where you license your existing products, branding, and operations. The franchisee pays you a fee in exchange. It’s a way to monetize your proven idea and expand your business without taking on 100% of the burdens.

Improve your lead generation

To fill your sales funnel, you need leads—and this goes double when you’re looking to expand. Start by building an email list and launch an email campaign. Then manage your lead nurturing using a customer relations management (CRM) system. These systems not only help you generate leads but also let you store your data, manage customer relationships, and identify sales opportunities all in one secured place.

Participate in networking events, conferences and trade shows

Now is the time to make the most of face-to-face and hybrid networking events including conferences and trade shows. Especially for a business looking to expand, these events are critical to building brand awareness, engaging with others in your industry, nurturing leads and, ultimately, driving sales.

Consider taking out a loan

Business loans are made for expanding businesses. They’re designed to help you take your good business model to the next level, covering expenses like advertising, real estate, maintenance, supplies, and salaries for new employees. Growth comes at a cost, and a small business loan is a far better source for that capital than your existing operating cash.

Marketing, customer relations, lead generation, and capital: Expanding your business relies on the same strengths that starting your business did. Consider these 10 approaches to increase your chances of success.

5 Cost-Effective Strategies to Scale Your Canadian Small Business

Congratulations! You've built a thriving small business. But with success comes the exciting (and sometimes daunting) question: Is it time to grow? This guide explores the signs your business is ready for expansion and offers 5 cost-effective strategies to achieve it, all while keeping your finances in check.

Why Grow Your Business?

The definition of success varies greatly between businesses. Some prioritize revenue, while others focus on community impact. Regardless of your goals, a thriving small business is a strong indicator of potential for growth. Here are some key reasons to consider scaling your operations:

Demand: Are you struggling to meet increasing customer demand for your products or services? Expanding your capacity through additional staff or inventory can help.
Profit: Healthy profits allow you to reinvest in growth initiatives. Analyze your current profit margins to determine if expansion is financially viable.
Longevity: Many businesses strive for long-term success. Consider how growth will impact your business's sustainability and future potential.

Is Your Canadian Business Ready to Expand?

Here are some key factors to consider before taking the leap:

Growing Team: A growing team suggests your business is handling an increased workload. Hiring additional staff is a clear sign you're ready to handle more.
Unable to Meet Demand: Are you turning away customers due to limited capacity? If so, this indicates a need for expansion to capitalize on existing demand.
Abundant Cash and Financial Stability: While increased revenue is a positive sign, it's not the only factor. Analyze your overall financial health to ensure expansion won't strain your resources.
Meeting or Exceeding Business Goals: Surpassing your existing goals demonstrates a successful business model. Scaling your operations can help you achieve even greater success.
Too Much Space or Resources: Are you finding yourself with unused space or underutilized resources? This could be a sign you're ready to expand your product offerings or customer base.
Intuition: Sometimes, your gut feeling is the best indicator. Trust your instincts alongside the data if you feel strongly about scaling your business.

5 Cost-Effective Strategies to Grow Your Canadian Business

Growth doesn't have to break the bank. Here are 10 ways to achieve sustainable business expansion without overspending:

Start with a Growth Business Plan: Don't jump in blindly. Create a roadmap outlining your specific growth goals and strategies. Revisit your original business plan and adapt it to reflect your new ambitions.
Do Your Research: Educate yourself on Canadian industry trends and competitor strategies. Talk to other entrepreneurs who have successfully scaled their businesses. By gathering information, you can avoid costly mistakes and make informed decisions.
Nurture Your Existing Customers: Loyal customers are your most valuable asset. Prioritize excellent customer service and implement strategies to retain their business.
Leverage Social Media: Build a strong social media presence to connect with potential customers organically. Utilize free social media tools to create engaging content and interact with your audience.
Automate Tasks: Free up valuable time and resources by automating repetitive tasks. Explore cost-effective automation tools that streamline processes like scheduling, payroll, and data management.

Focus on What Matters Most: Growing Your Business

Running a Canadian small business requires dedication on many fronts. When it comes to growth, securing the right financing can be a major hurdle. At iCapital, we help you overcome this hurdle and free you to focus on what matters most: Growing your business.

iCapital: Fast Funding for Canadian Businesses

Get approved in 24 hours and fuel your growth with iCapital's streamlined financing solutions. Choose from flexible options like Term Loans, Recurring Term Loans, and Secured Business Loans – all with transparent fees. Apply online in minutes and get started today.

Small business financing Canada

iCapital Helping SMBs Weather Cash Flow Challenges

Unplugging for Success: How Small Business Owners Can Take a Well-Deserved Vacation

In the whirlwind of running a small business, taking a vacation might seem like a distant dream. However, it's precisely when you're in charge that you must prioritize your well-being and rejuvenate yourself. Planning a vacation isn't just about booking flights and accommodation; it's about ensuring your business can thrive in your absence and that you can return rejuvenated and ready to tackle new challenges. Let's delve into how small business owners can successfully unplug and enjoy a well-deserved break.

Planning for Success

Start by considering the best time of year for your getaway—ideally when projects are wrapping up, and sales are steady but not overwhelming. Tie up loose ends before you leave, pay bills in advance and update clients and suppliers about your absence. Provide them with contact information for someone who can assist them while you’re away.

Empowering Your Team

If you have a team, view your vacation as an opportunity for them to shine. Begin preparing them well in advance, gradually delegating more responsibilities as your departure date approaches. Offer detailed instructions for complex tasks and discuss potential scenarios they may encounter in your absence. This empowers your team and fosters a culture of trust and accountability within your business.

For entrepreneurs or sole proprietors without a team, automation can be a game-changer in maintaining business operations during your absence. Embrace the power of AI and automation tools to streamline processes and keep your business running smoothly. Consider utilizing answering services to handle customer inquiries and appointment bookings, allowing you to step away without compromising customer service. Automate bookkeeping and computer processes wherever possible, striking a balance between maintaining service levels and ensuring your business retains its personal touch.

Unplugging for True Relaxation

Strive to minimize contact with clients and staff while you’re away, allowing yourself a true break. Schedule occasional check-ins if necessary, but limit them to specific times and stick to the plan. Communicate with your staff about how they can reach you in case of emergencies, but otherwise, resist the urge to constantly check-in.

Returning Refreshed and Rejuvenated

Upon your return, keep your schedule clear for the first few days to catch up on missed tasks. Make a list of items requiring immediate attention to help you ease back into work seamlessly. Remember, taking a break allows your body to recharge, leading to increased productivity upon your return.

Embracing the Benefits of Vacation

If you’re still hesitant to take a vacation, consider the benefits it offers. Time away from work allows your mind and body to recharge, leading to increased productivity and creativity upon your return. Even short breaks can profoundly impact your overall well-being and business success.

Prioritizing self-care isn't just a luxury; it's a necessity for sustainable business growth. By planning strategically, empowering your team, and embracing the benefits of unplugging, you can enjoy a well-deserved vacation while ensuring your business continues to thrive in your absence. So book that trip and savour the opportunity to unwind and recharge. Your business—and your future self—will thank you for it.

Management

Springing Forward: Essential Marketing Tips for Small Businesses

As the world awakens from the slumber of winter, small businesses have an opportunity to tap into the vibrant energy of spring and breathe new life into their marketing strategies. Just as nature undergoes a transformation, so too can your marketing strategies. Spring presents a golden opportunity for you to refresh your approach and connect with your customers in meaningful ways. Here are six essential marketing tips tailored specifically for small businesses like yours as we transition into the season of growth:

Host Engaging Events:

Springtime calls for outdoor gatherings and community events that bring people together. From street fairs to garden parties, consider hosting events that showcase your brand and provide value to attendees. These events offer a unique opportunity for you to connect with your customers on a personal level, fostering relationships and building brand loyalty.

Refresh Your Branding:

Just as the world outside undergoes a transformation, consider giving your branding a fresh update. Infuse your website, social media profiles, and marketing materials with imagery and messaging that captures the spirit of the season. Whether it's incorporating vibrant colours or using nature-inspired themes, refreshing your branding can captivate your audience and make your brand stand out.

Offer Springtime Promotions:

Take advantage of the season to offer enticing promotions and discounts that resonate with your audience. Whether it's a spring sale, a limited-time offer, or a special promotion tied to seasonal activities, create a sense of urgency to encourage customers to take action. By aligning your promotions with the themes of spring, you can drive sales and attract new customers to your business.

Connect with Your Community:

Spring is a time for renewal and connection, making it the perfect opportunity for you to engage with your local community. Partner with other businesses or organizations to co-host events, sponsor local initiatives, or participate in community clean-up efforts. Demonstrating your commitment to your community can build goodwill and strengthen your brand's reputation.

Embrace Seasonal Content:

Spring offers a wealth of opportunities to create content that resonates with your audience. From tips for spring cleaning to ideas for outdoor activities, leverage the season to provide value to your customers through your blog, social media, and email newsletters. By sharing timely and relevant content, you can strengthen your relationship with your audience and position your brand as a trusted resource.

Track and Measure Results:

As you implement your spring marketing initiatives, be sure to track and measure their effectiveness. Use analytics tools to monitor key metrics such as website traffic, social media engagement, and sales performance. By analyzing the data, you can gain valuable insights into what's working and what's not, allowing you to refine your strategy and optimize your efforts for maximum impact.

Spring gives your small business an invaluable chance to revitalize your marketing endeavours and forge deeper connections with your customers. By integrating these essential marketing tips into your strategy, you can harness the vibrant energy of the season and position your business for growth and success in the months ahead. So let's seize the spirit of spring and spring forward together towards a bright and prosperous future for your business.

Marketing