Thursday, 21st April 2022 | Blog
April is World Autism Month
Autism touches more than 70 million people globally, and the number of children and youth diagnosed with Autism Spectrum Disorder continues to grow. iCapital is committed to supporting organizations that provide services for people living with autism.
April is World Autism Month. It is an annual opportunity to bring awareness to and dedicated conversation about Autism Spectrum Disorder (ASD). ASD is a neurodevelopmental disorder that affects the way people interact and communicate. ASD is a spectrum disorder, which means the degree to which each person on the spectrum experiences certain challenges will be different from one another. In Canada, approximately 1 in 66 children and youth ages 5-17 have been diagnosed with autism.
At iCapital, we believe strongly in being a good corporate citizen and giving back to Canadians. We have a long history of charitable giving including sponsoring sports teams and children’s organizations. Prior to the Covid-19 pandemic, we ran an annual fundraising event in support of autism that raised over $100,000 for Integrated Services for Autism and Neurodevelopmental Disorders (ISAND).
ISAND is a registered non-profit organization that serves children and young adults with autism and other neurodevelopmental disorders. ISAND’s integrated team of developmental pediatricians, psychologists, clinicians, and therapists work together with families to achieve the best possible outcomes for young people with autism and neurodevelopmental disorders. iCapital is a proud, long-time supporter of this amazing organization. This year, we donated $10,000 to support ISAND’s various programs.
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Customer retention best practices for your small business
In 2023, the business landscape will be more dynamic, with constantly evolving trends and changing customer demands. You can keep your customers engaged and returning for more with the right strategies. Here are some invaluable customer retention best practices to help you stand out from the crowd and keep your customers coming back for more:
Embrace Omnichannel Sales
The pandemic accelerated the shift to online shopping, and customers are now more comfortable than ever buying online. This means providing a seamless experience across all channels, from your website to social media platforms, mobile apps, and online marketplaces. Investing in innovative technologies such as AI and automation can deliver personalized and efficient products that set you apart from the competition.
Use Social Media to Build Relationships
Social media is a powerful tool for building relationships with your customers. You must use social media to build a community around your brand, engage with your customers, and create meaningful relationships. By actively listening to your customers and responding to their queries, feedback, and concerns, you can show that you care and establish trust. Furthermore, social media allows you to showcase your brand's unique personality and values, which can help you stand out from the competition. Sharing customer stories, testimonials, and reviews can also be an effective way to humanize your brand and build social proof.
Leverage Data Analytics
Data analytics can help you understand your customers better and identify opportunities to improve customer retention. You can identify opportunities to improve customer retention and create personalized experiences by tracking customer behaviour, preferences, and feedback. Investing in data analytics tools can help you make data-driven decisions and optimize your marketing and sales strategies to meet your needs.
Be Transparent and Authentic
Customers are increasingly demanding transparency and authenticity from the brands they do business with. Customers are looking for open and honest businesses about their practices, policies, and values. This requires being transparent about pricing, shipping, and returns policies and using authentic and inclusive marketing messages. Doing so can build trust with your customers, which is essential for long-term loyalty. Customers are also more likely to recommend businesses they perceive as transparent and authentic.
Focus on Customer Experience
Customer experience will be a major differentiator for small businesses. As a small business owner, providing exceptional customer experience across all touchpoints should be a top priority. This means investing in customer service training for your staff, optimizing your website for usability, and gathering customer feedback to improve your products and services continuously.
These customer retention best practices can help your small business to stand out from the competition, improve customer loyalty, and grow your business. By embracing omnichannel sales, using social media to build relationships, leveraging data analytics, being transparent and authentic, and focusing on customer experience, you can create a loyal customer base that will continue to do business with you and recommend your brand to others.
Sales ,Marketing ,Management