Tuesday, 21st May 2019 | Marketing,Management

Google reviews: Why you should request reviews from your customers (and how to make the ask)

Google is by far the largest search engine on Earth so you want to be prominent in their listings. Showing up on Google’s results pages is important but there’s another Google tool being used to attract customers: Google reviews. Read on to discover why Google reviews are the new marketing must-do for small businesses.

Google is by far the largest search engine on Earth so you want to be prominent in their listings. Showing up on Google’s results pages is important but there’s another Google tool being used to attract customers: Google reviews. Reviews are a way for potential buyers to determine if they want to do business with you. If you aren't currently asking every customer to review you on Google, you’re missing out on a valuable marketing tool. Read on to discover why Google reviews are the new marketing must-do for small businesses, and to learn how to request and manage them to strengthen your business.

Why you should ask for Google reviews

Customer reviews on Google may just be the most undervalued marketing tool out there. They’re free to obtain and post, and their benefit is threefold:

Google reviews act as unbiased third-party testimonials

Your website and marketing materials may be expertly written and persuasive but potential customers know they’re biased. Google reviews come from real customers whose only opinion comes from their experience with your business. This is more valuable that you might expect. A recent study of online reviews showed 40% of consumers read one to three reviews to form an opinion about a business, and 23% visit the business premises after the reading positive reviews.

Reviews help guide you in identifying what is and is not working in your business

Nobody likes receiving a lukewarm or negative review but remember that all feedback is business intelligence. For example, if you’re seeing great comments on your products but complaints about customer service, you know where to focus your energies. Additionally, these reviews can actually lend credibility (consumers overwhelmingly suspect fake reviews or censorship if they see no bad scores) and offer an opportunity to build trust with a well-handled response.

Google reviews boost your brand and encourage clicks on the world’s most popular search engine.

When people need to find a business they Google it. Reviews will help increase your profile on the popular search engine and encourage visitors. Businesses with star ratings have shown an increased click-through rate (CTR) of as much as 20%.

All customer reviews—even the negative ones—are an opportunity to raise your profile and grow your business. You should be asking each and every one of your customers to leave a Google review.

How-tos of requesting reviews

Before approaching anyone for a review, make sure your Google My Business (GMB) account is properly set up. GMB is free from Google, but priceless in terms of its benefits. Google My Business increases your visibility, serves you valuable analytics, and helps you connect with customers. It’s also where Google displays your customer reviews.

Once you’re ready to start, these tips will help increase your chances of successfully building a robust Google review portfolio.

  • Ask. Customers will certainly leave reviews of their own accord but you could increase your online feedback exponentially by simply asking. Increase your chances by crafting personalized emails to long-time customers, and leave a sign at your cash register or at the exit.
  • Simplify. Make the process of leaving a review as simple as possible. Create a Google review link that takes users directly to the review interface for your business. Put this link on your website, in your email signatures, and in your social media profiles. To get it, click “write a review” from your Google My Business profile and copy the URL.
  • Educate. If a customer doesn’t know how to leave a review on Google, they are less likely to do so. Educate them on the process in person, in email, and online. (All they have to do is click the link you give them, choose a star rating and enter their comments—it’s easy.)
  • Plan. Timing is everything. Find the sweet spot between when a customer has had the chance to try your products or service and when their experience has faded from memory. Once you’ve figured the optimal window, train your staff on when and how to ask. Use reminder apps, your CRM or organizational calendar.
  • Integrate. Use your existing campaigns like emails to ask for reviews by embedding a link and a call-to-action.
  • Managing your reviews. Congratulations! You’ve got Google reviews. Now you’ll need to know how to manage them. Follow these tips to maximize their power.
  • Respond regularly. Make a habit of responding to all customer feedback, positive and negative. The practice makes reviewers feel that their opinions are important, and encourages others to leave their reviews. It also shows potential customers that you’re a company that’s engaged with its customer base. A full 26% of respondents to a recent survey said that it’s important that local businesses respond to reviews.
  • Keep it simple. Keep your responses brief, polite, and positive. Thank all reviewers for their feedback.
  • Turn negatives into positives. Dealing with negative reviews can be tricky but done right, it can actually improve your reputation. Best practices include inviting one-to-one contact via email or business phone, offering to investigate, maintaining honesty, and apologizing for mistakes. Be courteous, calm, and helpful, and strive to offer a personal touch by signing off with a name or initials. Customers who had negative experiences but a positive customer service follow-up will sometimes leave a follow-up review. From a business perspective, this is gold. It shows that your company can be trusted when it comes to customer care.

Google reviews are a free and easy way to strengthen your company’s reputation, drive traffic, and monitor your services. Dedicating just a little bit of attention to your reviews can translate into massive business gains.  Learn the art of the ask (and the art of the follow-up) for the best results.

Read Also

Unlocking the Right Financing for Your Small Business: What to Ask Before You Apply

Access to financing can open doors for your small business, but choosing the right option is just as important as getting approved. Before you apply, taking time to ask the right questions can help you protect your cash flow, avoid surprises, and move forward with confidence.

Why Asking the Right Questions Matters

Not every financing option is the right fit for every business. Asking the right questions early helps you understand how funding will impact your day to day operations and long term plans.

Being prepared can help you:

  • Choose financing that fits your cash flow
  • Understand repayment expectations clearly
  • Avoid unnecessary pressure on your business
  • Make confident decisions instead of rushed ones
  • Align funding with real business needs

What Will This Funding Be Used For

Start with clarity. Knowing exactly why you need funding helps determine how much you should apply for and how the loan fits into your business plan.

Common reasons businesses seek financing include:

  • Covering operating expenses
  • Purchasing equipment or inventory
  • Supporting growth or expansion
  • Managing seasonal cash flow changes

When funding has a clear purpose, it becomes a tool for progress rather than a short term fix.

How Will Repayments Fit Into Cash Flow

Cash flow is one of the most important factors to consider before applying. Understanding how repayments align with your revenue cycle helps you avoid unnecessary stress.

Important questions to ask:

  • How often are payments made
  • How do payments align with my income patterns
  • Will I still have room to manage slower periods

The right financing should support your business rhythm, not disrupt it.

What Is the Full Cost of the Loan

Transparency matters. Before applying, it is important to understand the full cost of borrowing so you can plan accurately.

Make sure you understand:

  • The total repayment amount
  • Any applicable fees
  • How repayment is structured over time

Clear information allows you to make informed decisions with confidence.

How Quickly Can Funds Be Accessed

Timing is often critical for small businesses. Whether you are responding to an opportunity or managing an unexpected expense, access to funds should match your needs.

Consider asking:

  • How long the application process takes
  • When funds are available after approval
  • What information is required to move forward

Will This Financing Support Long Term Business Goals

Short-term needs should never come at the expense of long-term stability. Before applying, consider how the loan fits into your future plans.

Ask yourself:

  • Does this support growth or stability
  • Will this leave room for future funding if needed
  • Does this align with my goals for the year ahead

Financing works best when it supports both immediate needs and future opportunities.

How iCapital Supports Small Business Owners

At iCapital, we understand that every business is different. Our Small Business Loans are designed to provide flexible financing that works with your cash flow and business needs.

With iCapital Small Business Loans, you can:

  • Access funding quickly
  • Use funds for a wide range of business needs
  • Work with a Canadian lender that understands small business challenges
  • Move forward when traditional banks are not an option

Our goal is to help you access financing that makes sense for your business.

Apply with Confidence

Applying for financing does not need to feel complicated. By asking the right questions and understanding how funding fits into your business, you can make informed decisions that support growth and stability.

If you are considering a Small Business Loan and want a clear and straightforward option, talk to the team at iCapital. We are here to help you move forward with confidence when the bank is not an option.

Blog

Preparing Your Small Business for 2026: Funding, Goals, and Growth Strategies

As the calendar turns toward a new year, small business owners across Canada are setting their sights on growth. The start of 2026 is an ideal time to look ahead, set new financial goals, and build a plan that supports sustainable progress. A thoughtful small business growth strategy helps you strengthen operations, expand opportunities, and make confident financial decisions.

At iCapital, we help Canadian business owners prepare for success with fast and flexible funding when the bank is not an option. Whether your focus is expansion, equipment, or working capital, the right plan and funding partner can set the stage for your best year yet.

Why Year Ahead Planning Matters

Successful businesses do not grow by chance. They grow by design. That is why year-ahead planning for small business owners is essential. Taking time now to review your 2025 results and plan for 2026 gives you a clear picture of where you stand and what it will take to move forward.

Thoughtful planning allows you to:

  • Identify opportunities for growth based on performance trends
  • Set achievable financial goals that align with your vision
  • Allocate resources effectively to maximize returns
  • Anticipate cash flow needs before busy or slow seasons
  • Position your business for stability and long-term success

Preparation now means fewer surprises later and a smoother path toward measurable growth.

Building a Small Business Growth Strategy for 2026

A strong small business growth strategy combines clear goals with practical steps. Start by assessing what drives your success and what holds you back. Then create a roadmap that supports steady improvement across all areas of your business.

Key elements to include:

1. Financial planning: Review your cash flow, profits, and expenses. Identify where to reinvest and where to adjust. Strong financial planning keeps your business agile.

2. Goal setting: Use specific, measurable objectives to track progress. For example, increase customer retention by 10% or grow online sales by 15%. Clear small business goal setting keeps your team accountable.

3. Marketing and customer engagement: Refresh your marketing strategy to reflect new trends and customer behaviour. Digital ads, email campaigns, and content updates help you reach and retain your audience.

4. Operational efficiency: Look for tools, training, or technology that reduce costs and improve productivity. Small changes can create significant long-term gains.

5. Funding and financial support: Strong growth strategies rely on reliable access to capital. That is where iCapital can support your plans.

How iCapital Can Support Your 2026 Growth Plans

At iCapital, we know that funding plays a central role in turning business goals into results. Our business funding in Canada helps small business owners access the capital they need quickly and easily, without the delays of traditional banking.

With iCapital Small Business Loans, you can:

  • Invest in marketing and expansion
  • Purchase equipment or inventory to meet new demand
  • Bridge cash flow gaps during quieter periods
  • Hire or train staff to support growth
  • Build stability with repayment terms that work with your revenue cycle

We provide funding that moves with your business, giving you the confidence to start the new year strong.

Common Planning Mistakes to Avoid

Even strong plans can fall short without the right structure. Avoid these common mistakes as you prepare for 2026:

  • Setting goals that are vague or unrealistic
  • Ignoring performance data from the previous year
  • Overlooking cash flow needs in budgeting
  • Delaying funding decisions until it is too late
  • Spreading resources too thin across too many projects

The key to long-term growth is planning with purpose and staying proactive throughout the year.

Blog

How to set financial goals for 2026

As the year draws to a close, many small business owners are reviewing their results, planning improvements, and setting goals for the year ahead. Establishing clear financial goals for 2026 is one of the most effective ways to build a stronger, more resilient business. Whether your focus is on expansion, equipment purchases, or cash flow management, thoughtful planning now will set the tone for success in the new year.

 

At iCapital, we help Canadian small business owners access fast, flexible financing when a bank is not an option. With our small business loans, you can put your goals into motion and start 2026 with confidence.

Why setting financial goals matters

Financial goals do more than guide your numbers. They give your business purpose and direction, helping you make better decisions and measure results along the way.

Setting clear, realistic financial goals can help you:

  • Stay focused on what drives growth and stability
  • Track progress and adjust quickly when needed
  • Strengthen cash flow to prepare for unexpected costs
  • Plan for long-term investments that fuel expansion
  • Build confidence when pursuing new opportunities

Taking the time to set specific goals helps ensure that every dollar you invest in 2026 supports your bigger vision for success.

How to create financial goals that work

Start by looking back at 2025. Review your sales performance, expenses, and cash flow patterns to identify trends. What worked well? What challenges are repeated? Use those insights as your foundation.

Then, follow these key steps:

  • Set measurable objectives: Define goals that are clear and trackable, such as “increase monthly revenue by 15 percent” or “reduce overhead costs by 5 percent.”
  • Plan realistic timelines: Break annual goals into quarterly targets to measure progress and make timely adjustments.
  • Prioritize investments: Focus your resources on areas that support growth, like technology upgrades, marketing, or staff development.
  • Prepare for challenges: Build a financial cushion or arrange access to funding to manage slow periods or unexpected expenses.
  • Use business lending tools strategically: iCapital’s Small Business Loans can help you pursue growth opportunities without disrupting your day-to-day operations.

How iCapital can help you reach your 2026 goals

Every business’s financial path looks different, which is why flexible options matter. At iCapital, we offer funding solutions designed to meet your specific needs, timelines, and cash flow.

With iCapital funding, you can:

  • Expand operations or open a new location
  • Invest in new equipment to improve productivity
  • Manage seasonal fluctuations with accessible working capital
  • Bridge cash flow gaps between receivables and expenses
  • Fund marketing campaigns to drive year-round growth

Our process is simple and fast, helping Canadian business owners access the funding they need without the complexity of traditional banks.

Common goal-setting mistakes to avoid

Even strong plans can falter without structure. Avoid these common mistakes as you prepare for 2026:

  • Setting goals that are too broad or unrealistic
  • Forgetting to monitor results regularly
  • Overlooking cash flow in your planning
  • Ignoring seasonal trends or customer cycles
  • Waiting too long to secure financing support

A solid plan combined with the right financial tools can help you stay focused and adaptable as new opportunities arise.

Plan ahead and start 2026 strong

A new year means new opportunities to grow, improve, and invest in your business’s success.

At iCapital, we are proud to support Canadian small business owners with small business loans designed to fit your goals and cash flow. If you are ready to turn your 2026 financial goals into action, talk to our team today — and see what is possible when the bank is not an option

Management

Holiday readiness starts with the right inventory strategy

For many small businesses, the holiday season can make or break the year. Preparing early with a clear inventory strategy helps you stay ahead of demand, avoid cash flow stress, and make the most of peak shopping periods. Having the right amount of inventory available can mean the difference between record sales and missed opportunities.

That is where smart planning and reliable financing come in.

At iCapital, we help Canadian small business owners access fast and flexible funding to keep up with seasonal demand. Whether you need to stock up on bestsellers, introduce new products, or meet supplier minimums, we can help you prepare for a strong finish to the year.

Why Holiday Inventory Matters

The holiday rush is more than just an opportunity for sales. It is your chance to strengthen customer relationships, attract new buyers, and build momentum for the new year. But success depends on having the right products available when your customers are ready to buy.

Strong inventory management during this period helps you:

  • Avoid stockouts on high-demand items
  • Take advantage of supplier discounts with larger orders
  • Reduce lead times and shipping stress
  • Boost customer satisfaction with faster fulfillment
  • Capture last-minute sales during peak shopping weeks

Running out of inventory too soon can hurt your bottom line and your reputation.

Creating an Inventory Strategy That Supports Your Goals

Start by reviewing last year’s performance. Which products sold out early? Which stayed on the shelves? Use that data to forecast demand and plan ahead.

When building your holiday inventory strategy, consider:

  • Product priorities: Focus on proven top sellers and bundle slower-moving stock.
  • Supplier timelines: Account for longer lead times due to seasonal congestion.
  • Storage capacity: Make sure you have enough space to handle extra stock efficiently.
  • Cash flow planning: Factor in upfront inventory costs before sales revenue begins.

Even the most prepared businesses can feel the pressure when it comes to upfront inventory costs. That is where funding can bridge the gap.

How iCapital Can Help Fund Your Inventory

At iCapital, we know that seasonal success depends on timing. Our financing options are designed to help small business owners access capital quickly, without the delays and paperwork of traditional banks.

With iCapital funding, you can:

  • Order inventory early to avoid supplier shortages
  • Secure bulk discounts and improve profit margins
  • Cover upfront costs without draining cash reserves
  • Stay flexible with repayment terms that match your sales cycle
  • Expand product lines to meet new demand and trends

Whether you operate a retail store, restaurant, online shop, or service-based business, our team helps you find the right solution to fit your goals quickly and easily.

Common Holiday Inventory Mistakes to Avoid

Even experienced business owners can face challenges during the holidays. Keep these common issues in mind:

  • Waiting too long to place supplier orders
  • Overbuying and tying up cash in slow-moving stock
  • Ignoring shipping delays that affect product availability
  • Skipping post-season analysis to prepare for next year

By staying proactive and supported, you can turn the holiday rush into a season of growth instead of stress.

Finish the Year Strong with iCapital

The holidays move fast, but with a clear plan and the right financial support, your business can move faster.

At iCapital, we are proud to help Canadian small businesses stay stocked, stable, and ready for success. If you need funding to build your holiday readiness plan and secure inventory before the rush, we are here to make it happen when the bank is not an option.

 

Sales ,Management

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