Thursday, 23rd December 2021 | Small business financing Canada
Pros and cons of merchant cash advance financing
Merchant Cash Advance financing has both pros and cons. Read our detailed blog to know if it's the right choice for your business.
What is a merchant cash advance?
The first thing to remember is that a Merchant Cash Advance (MCA) is not a loan. Unlike typical loans, MCA is a lump-sum payment made to a company in exchange for future sales. This is why Merchant Cash Advance financing is ideal for B2B transactions, as well as retail and restaurant establishments that predominantly accept debit and credit card payments. This is also why a Merchant Cash Advance is simpler to obtain than a loan because the applicant is assessed depending on the number of sales and cash flow generated in the previous few months rather than by their creditworthiness.
Pros of merchant cash advance financing
A merchant cash advance may be the appropriate solution for you if you are a small business owner looking for an alternative credit option for your company. However, before making the decision, study the pros and cons of Merchant Cash Advance financing. Here are a few of its merits:
Remittance depending on your company's credit card sales on a daily or weekly basis
The remittance structure is one of the most appealing aspects of obtaining a merchant cash advance. A classic business term loan requires a company to make a specified payment regardless of whether or not its customers have paid their invoices. This might place a hardship on a company that has slow-paying customers or a changing cash flow. As previously stated, a percentage of your company's credit card sales is utilized to pay your commitment with merchant cash advance financing. As a result, if you have a sluggish sales month, you will not be charged as much as during peak seasons.
The money is received shortly
The process of obtaining a company loan from a bank might take weeks or months to complete. If your company needs immediate operating cash, you can't afford to go through a lengthy financing procedure just to find out that you don't qualify for a loan. Funds are typically accessible in less than a week with a merchant cash advance, and many lenders can close agreements in less than 72 hours.
Payments are made automatically
With a merchant cash advance, payments are automatically deducted from your business's accepted credit transactions. This means you won't have to take time out of your day to make the payments, and you’re far less likely to incur late fees. If you have a habit of forgetting to pay your bills, knowing that your cash advance remittance is handled for you might be reassuring.
Cons of merchant cash advance financing
Although having access to quick cash with no strings attached seems appealing, there are certain drawbacks to getting a merchant cash advance that you should be aware of. Here are a few disadvantages to merchant cash advance financing:
Rates of interest can be quite high
The expense of merchant cash advances is one of the main reasons why businesses avoid them. While the fees charged by each lender differs, a merchant cash advance may cost you more in interest than other types of business financing. Merchant cash advance providers are exempt from numerous interest rate limitations and regulations since cash advances are deemed "short term" borrowing. As a result, their approvals are frequently linked to a high annual percentage rate (APR).
It might be difficult to succeed if you don't receive credit card sales
In many circumstances, companies accept a combination of credit cards, cash, and maybe even cheques as payment methods. While merchant cash advance providers normally do not have a problem with this, they do occasionally add a clause in their contracts that prohibits businesses from giving incentives for non-credit card payments.
There could be limitations
Another negative aspect to receiving a merchant cash advance is that there may be “fine print” that places limitations on your business while you are fulfilling your obligation. A common restriction to watch out for is wording that won’t allow the business to switch credit card processing companies. Other prohibited changes may include things like moving locations or revising hours of operation.
Why you should choose iCapital
When applying for merchant cash advance financing, the most important thing to remember is that while it can be a useful tool in certain situations, it also comes with risks. Make sure you understand all restrictions and expenses before deciding to pursue this financing option and don't be afraid to ask iCapital questions. After you've gathered all of the information, you can assess if your firm might benefit from a merchant cash advance. Contact iCapital at 1.877.251.7171 today for the best services in Canada.
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Customer retention best practices for your small business
In 2023, the business landscape will be more dynamic, with constantly evolving trends and changing customer demands. You can keep your customers engaged and returning for more with the right strategies. Here are some invaluable customer retention best practices to help you stand out from the crowd and keep your customers coming back for more:
Embrace Omnichannel Sales
The pandemic accelerated the shift to online shopping, and customers are now more comfortable than ever buying online. This means providing a seamless experience across all channels, from your website to social media platforms, mobile apps, and online marketplaces. Investing in innovative technologies such as AI and automation can deliver personalized and efficient products that set you apart from the competition.
Use Social Media to Build Relationships
Social media is a powerful tool for building relationships with your customers. You must use social media to build a community around your brand, engage with your customers, and create meaningful relationships. By actively listening to your customers and responding to their queries, feedback, and concerns, you can show that you care and establish trust. Furthermore, social media allows you to showcase your brand's unique personality and values, which can help you stand out from the competition. Sharing customer stories, testimonials, and reviews can also be an effective way to humanize your brand and build social proof.
Leverage Data Analytics
Data analytics can help you understand your customers better and identify opportunities to improve customer retention. You can identify opportunities to improve customer retention and create personalized experiences by tracking customer behaviour, preferences, and feedback. Investing in data analytics tools can help you make data-driven decisions and optimize your marketing and sales strategies to meet your needs.
Be Transparent and Authentic
Customers are increasingly demanding transparency and authenticity from the brands they do business with. Customers are looking for open and honest businesses about their practices, policies, and values. This requires being transparent about pricing, shipping, and returns policies and using authentic and inclusive marketing messages. Doing so can build trust with your customers, which is essential for long-term loyalty. Customers are also more likely to recommend businesses they perceive as transparent and authentic.
Focus on Customer Experience
Customer experience will be a major differentiator for small businesses. As a small business owner, providing exceptional customer experience across all touchpoints should be a top priority. This means investing in customer service training for your staff, optimizing your website for usability, and gathering customer feedback to improve your products and services continuously.
These customer retention best practices can help your small business to stand out from the competition, improve customer loyalty, and grow your business. By embracing omnichannel sales, using social media to build relationships, leveraging data analytics, being transparent and authentic, and focusing on customer experience, you can create a loyal customer base that will continue to do business with you and recommend your brand to others.
Sales ,Marketing ,Management