Friday, 19th February 2021 | Management

Protecting your online presence from cybercrime

Small businesses are susceptible to cybercrime attacks. Here's what you need to know to protect your business.

Contrary to popular belief, cybersecurity is not just a problem for big enterprises. In 2019, one in five SMBs was the subject of an attack and 37% of those estimated their damage to be more than $100,000, according to an Insurance Bureau of Canada poll about cybercrime and small- or medium-sized businesses. Worse yet, cybercrime is on the rise in Canada, according to the Canadian Centre for Cyber Security’s 2020 National Cyber Threat Assessment Report and the technology is becoming more sophisticated. If you’re a small- or medium-sized business, you’re not immune from attacks but there are things you can do to bolster your security. Read on to learn more about cybercrime and how you can protect your business.

Why SMBs should be concerned about cybercrime

When it comes to cybercrime, the media tends to report on large-scale hacks and major security breaches but Canada’s small- and medium-sized businesses are at as much risk—and may not be as prepared. In the early days of the internet, hackers were mostly interested in mega-corporations and government--organizations that could yield massive pay-offs when breached. These days, though, there’s money to be made from smaller businesses. If you operate un- or inadequately protected, hackers could get into your databases and they’re chock full of identities waiting to be stolen, contacts ready to be exploited, or cash for the taking. Even simpler, hackers might gain entry to your website and hold it for ransom, as happened to a Canadian insurance company in 2019. If you’re breached, the financial cost alone can be crippling, never mind the damage done to your reputation and ability to do business.

Cybersecurity basics: What you can do right now to increase security

Every business, no matter how small, should have security measures in place to protect against cybercrime. Despite this, as many as 40% of SMBs are completely unprotected. One reason for this is the misconception that cybersecurity is highly technical, complicated, and costly, but the Canadian Centre for Cyber Security asserts that this is just not true. In fact, they provide a “baseline” document outlining 13 basic measures SMBs can undertake to bring their cybersecurity practices up to date.

Make an incident response plan
A 2018 Statistics Canada survey found that 87% of respondents lacked a response plan. Plan ahead to make sure your business is able to recover quickly should you become the target of a cyberattack.

Make patching automatic
You know how your systems and applications sometimes show that there’s an update waiting? These updates are usually patches and very frequently have to do with internet security. You can increase your security by selecting “automatic updates” for your systems and hardware rather than having them installed manually.

Use firewalls and anti-malware software
Getting suitable security software can protect your system against cyberattacks.

Use secure your devices Gone are the days of using default passwords.
Configure your devices by changing your passwords, reviewing settings, disabling extras, and enabling any security features.

Codify strong user authentication
Believe it or not, one of the most common ways hackers gain access is through guessing passwords. Develop a password policy, such as using passphrases, having a minimum number of characters, and including a mix of letters, numbers, and special characters. Also, consider multi-factor authentication where more than one method is required to log in.

Train your employees
Raising employee awareness about the issues and training them on the proper use of company systems and machines will reduce the risk of cybersecurity breaches, many of which depend on the ignorance or haste of the user. “Most cyberattacks are socially engineered, designed to illicit a hasty response from the user, and that is when the real damage can occur,” says Humzah Khaial, Managing Director at Numentis. “Nobody expects a computer to be infected, especially when working from home, which is why it catches most people completely off guard.”

Backup and encrypt your data
If you have a secure, encrypted back-up, you can recover quickly from a security breach.

Secure your mobile devices
Many companies use mobile technologies like smartphones as part of their day-to-day business. These devices need to be secured. Consider a corporately owned, personally enabled (COPE) model or corporately owned business-only (COBO) approach. In either scenario, users should only use apps from trusted vendors.

Adopt basic perimeter defences
Networks, Wi-Fi, and VPNs are all ways to gain access to your system. Implement defences including firewalls, encryption, and two-factor authentication.

Secure cloud and outsourced IT
If you store information in the cloud or use outsourced IT services, make sure you know how sensitive information is handled, and what protections you have. Also, be aware that if your data is held somewhere other than Canada it will be subject to different privacy laws.

Secure your websites
As a customer-facing asset, your website can’t afford a breach. Start securing it with the Application Security Verification Standard (ASVS), a list of security requirements and controls to implement during all phases of web application development.

Enable access control and authorization
Most computers use accounts where an individual must enter a username and password. Make sure you have unique logins for all employees and disable old accounts when employees leave. Don’t use shared accounts. Be sparing with who has administrator access.

Secure your portable media
USB drives, hard drives, and memory cards are all examples of portable media, and they should all be secured with encryption whether they’re in the office or not. Also, be wary of drives received from others (such as at a conference) as they may contain malware. Don’t use them until they’ve been assessed.

This list may seem overwhelming but each of these actions can prevent a costly cyberattack. “It’s critical that Canadian businesses take a 360-degree approach to managing cybersecurity risk,” says Khaial, adding that a framework of prevention, protection, and education is the most effective strategy.

Read Also

How to Manage Your Time as a Busy Business Owner

Running a small business means wearing many hats. One day you are meeting with customers, the next you are managing invoices, marketing your business, ordering inventory, and planning for growth. With so many competing priorities, it can feel like there are never enough hours in the day.

The good news is that better time management is not about working longer. It is about working smarter. Creating simple systems and focusing on what matters most can help you stay productive, reduce stress, and make more time for growing your business.

At iCapital, we support Canadian small business owners who are building and growing their businesses every day. Whether you are expanding your operations, hiring staff, or investing in new opportunities, managing your time effectively helps you stay focused on the decisions that move your business forward.

Focus on What Creates the Most Value

Not every task has the same impact on your business. As your business grows, your time becomes one of your most valuable resources.

Start by asking yourself:

  • Which activities generate revenue
  • Which tasks strengthen customer relationships
  • Which responsibilities can only be handled by me?

Prioritizing high-value work helps you spend more time growing your business and less time reacting to daily distractions.

Create a Plan Before Your Week Begins

Many business owners start each day by reacting to emails and unexpected requests. While some interruptions are unavoidable, planning ahead helps you stay in control of your schedule.

At the beginning of each week:

  • Identify your top priorities
  • Schedule time for important projects
  • Block time for customer meetings and administrative work
  • Leave room for unexpected issues that may arise

Having a plan makes it easier to stay focused when your schedule becomes busy.

Build Systems That Save Time

Small improvements to your daily processes can create significant time savings over the course of a year.

Look for opportunities to simplify:

  • Customer follow-ups
  • Appointment scheduling
  • Invoicing and payments
  • Inventory tracking
  • Internal communication

Well-organized systems reduce repetitive work and help your business operate more efficiently.

Learn When to Delegate

One of the biggest challenges for business owners is trying to do everything themselves. As your business grows, delegation becomes an important part of managing your time.

Consider which responsibilities could be handled by:

  • Employees
  • Contractors
  • Bookkeepers
  • Marketing professionals
  • Administrative support

Delegating allows you to focus on leadership, planning, and business development instead of becoming overwhelmed by daily tasks.

Protect Time for Long-Term Planning

It is easy to spend every day solving immediate problems. However, long-term success requires time to think strategically about where your business is heading.

Set aside time regularly to review:

  • Financial performance
  • Sales trends
  • Marketing results
  • Customer feedback
  • Future growth opportunities

Stepping back from daily operations allows you to make better decisions for the future.

Invest in the Right Resources

Sometimes the best way to save time is to invest in tools, equipment, or additional support.

This may include:

  • New technology or software
  • Updated equipment
  • Additional staff
  • Marketing initiatives that generate qualified leads
  • Professional services that improve efficiency

Strategic investments can free up valuable time while supporting long-term growth.

How iCapital Can Help Your Business Grow

As your business grows, opportunities often require investment before they generate returns. Whether you are purchasing equipment, hiring staff, upgrading technology, or expanding your operations, access to funding can help you move forward with confidence.

With iCapital Small Business Loans, you can:

  • Invest in equipment and technology
  • Hire additional staff
  • Support business expansion
  • Fund marketing initiatives
  • Strengthen your operations while managing cash flow

Our financing solutions help Canadian small business owners access funding quickly when the bank is not an option.

Work Smarter as Your Business Grows

Time is one of the few resources you cannot replace. The more intentional you are with how you spend it, the better positioned your business will be for long-term success.

By prioritizing high-value work, building efficient systems, and investing in the resources that support growth, you can spend less time managing daily challenges and more time building the business you envision.

At iCapital, we are proud to support Canadian small business owners with financing solutions that help businesses grow with confidence. If you are ready to invest in the next stage of your business, we are here to help.

 

Small business financing Canada ,Management

Growing Your Business? Here Is What to Plan for Next

Growth is a goal for most small business owners. More customers, stronger sales, and new opportunities are all signs that your hard work is paying off. But as your business grows, so do the demands on your time, resources, and cash flow.

The next stage of growth often requires more than just generating sales. It may mean investing in inventory, hiring staff, upgrading equipment, improving systems, or increasing marketing efforts to support demand. Planning for these changes before they happen can help your business grow more smoothly and avoid unnecessary setbacks.

While revenue may be increasing, expenses often rise first. New opportunities can require additional inventory, equipment, staff, marketing, and operational support before the return on investment is realized. Understanding these hidden costs can help you prepare, protect your cash flow, and continue growing with confidence.

At iCapital, we help Canadian small business owners access fast, flexible financing when a bank is not an option. Planning for growth-related expenses can help you take advantage of opportunities without putting unnecessary strain on your business.

Why Growth Can Create Financial Pressure

One of the biggest surprises for growing businesses is that increased sales do not always translate into immediate financial flexibility.

As demand increases, businesses often need to spend money before additional revenue is collected. This creates a gap that can put pressure on day-to-day operations.

Growth often requires investments in:

  • Inventory and supplies
  • Equipment and technology
  • Staffing and training
  • Marketing and advertising
  • Larger facilities or operating costs

The faster your business grows, the more important it becomes to plan ahead.

Inventory Often Needs to Increase First

For many businesses, growth means carrying more inventory to meet customer demand.

Whether you sell products online, operate a retail store, or manage a seasonal business, running out of inventory can lead to missed sales and disappointed customers.

Questions to consider include:

  • Do I have enough inventory to support future demand?
  • Can my suppliers keep up with growth?
  • How much cash will be tied up in inventory purchases?

Investing in inventory can support growth, but it often requires upfront capital.

Your Team May Need to Grow Too

As sales increase, workloads typically increase as well.

Many business owners reach a point where they can no longer manage everything themselves. Hiring employees, contractors, or support staff can improve efficiency, but it also introduces new costs.

These may include:

  • Recruitment and onboarding
  • Training and development
  • Payroll expenses
  • Benefits and administrative costs

Planning ahead can help ensure your team grows alongside your business.

Systems and Technology Need to Keep Up

The tools that worked when your business was smaller may not be enough as operations become more complex.

Growing businesses often invest in:

  • Accounting software
  • Customer relationship management systems
  • Inventory management platforms
  • Scheduling and workflow tools
  • Website improvements and digital marketing initiatives

These investments can improve efficiency and enhance the customer experience, but they should be factored into your growth plans.

Marketing Costs Often Increase with Growth Goals

Growth rarely happens by accident. Businesses often need to increase visibility and attract new customers to support expansion plans.

This can include investments in:

  • Digital advertising
  • Search engine optimization
  • Social media campaigns
  • Content creation
  • Website enhancements

Marketing can be a powerful driver of growth, but it requires a budget that aligns with your goals.

Do Not Overlook Cash Flow

Even profitable businesses can experience cash flow challenges during periods of growth.

Customers may take time to pay invoices, inventory purchases may require upfront spending, and new expenses can arrive before revenue catches up.

Monitoring cash flow closely can help you:

  • Anticipate short-term gaps
  • Avoid operational disruptions
  • Make informed decisions about future investments
  • Maintain stability while scaling your business

Cash flow planning is often what separates sustainable growth from unnecessary stress.

How iCapital Can Support Growing Businesses

Growth opportunities do not always arrive when your cash flow is perfectly aligned. That is why many Canadian small business owners look for financing solutions that provide flexibility when they need it most.

With iCapital Small Business Loans, businesses can:

  • Purchase inventory to meet demand
  • Invest in equipment and technology
  • Support hiring and training initiatives
  • Fund marketing campaigns
  • Manage cash flow during periods of expansion

Our goal is to help business owners move forward with confidence when the bank is not an option.

Prepare Today for Tomorrow's Opportunities

Growth is exciting, but it requires preparation. Understanding the hidden costs of expansion allows you to make smarter decisions, protect your cash flow, and position your business for long-term success.

At iCapital, we are proud to support Canadian small business owners with financing solutions designed to help businesses grow. If you are preparing for your next stage of expansion, our team is here to help you capitalize on opportunities with confidence.

Sales

How to Stay Organized When Your Business Starts Growing Fast

Growth sounds exciting until your inbox is overflowing, inventory starts moving faster than expected, and every day feels reactive instead of planned. For many small business owners, growth creates a new level of pressure behind the scenes. More customers and more sales are great for business, but they also quickly expose weak systems.

The businesses that grow successfully are not always the ones growing the fastest. They are the ones who stay organized as they scale.

At iCapital, we work with Canadian small business owners who are expanding operations, hiring staff, increasing inventory, and investing in growth opportunities. As your business evolves, staying organized becomes just as important as generating revenue.

Growth problems usually start small

Most organizational issues do not appear overnight. They build gradually as your business gets busier.

Maybe customer emails are starting to slip through the cracks. Orders take longer to fulfill. You lose track of invoices. Your calendar becomes packed with tasks that could be automated or delegated.

These issues may seem small individually, but together they slow momentum and create unnecessary stress.

That is why staying ahead of growth matters.

Stop running everything through your head

In the early stages of business, it is normal to keep processes informal. But once growth picks up, relying on memory becomes risky.

Instead of keeping everything in your head, create systems for:

  • Customer follow-ups
  • Sales tracking
  • Inventory management
  • Staff communication
  • Payment reminders
  • Scheduling and deadlines

The goal is not to overcomplicate your business. It is to reduce friction so that daily operations run more smoothly.

Simple systems create consistency, and consistency creates scalability.

Protect your time before your schedule controls you

Fast-growing businesses often create constant interruptions. Every email feels urgent. Every task feels important.

Without structure, owners end up spending the day reacting instead of leading.

Start by identifying:

  • Which tasks actually drive growth
  • Which tasks can be delegated
  • Which recurring issues waste the most time
  • Where automation could improve efficiency

Time management becomes more important as your business grows because your attention becomes one of the company’s most valuable resources.

Growth can put pressure on cash flow quickly

One of the biggest surprises for growing businesses is that increased sales do not always mean increased cash flow.

Growth often requires upfront spending before revenue catches up. You may need to:

  • Increase inventory
  • Hire support staff
  • Upgrade equipment or software
  • Spend more on marketing
  • Cover larger operating costs

Without planning, growth can stretch your cash flow faster than expected.

That is why many business owners look for financing that offers flexibility as they scale.

Invest in systems before you feel desperate

Many businesses wait too long to improve operations. They wait until mistakes start happening or staff feel overwhelmed.

The better approach is investing before things break.

That could mean:

  • Moving to better accounting software
  • Improving inventory tracking
  • Hiring administrative support
  • Creating stronger customer management systems
  • Upgrading equipment to improve efficiency

Small operational improvements often create a significant long-term impact.

How iCapital supports growing businesses

At iCapital, we understand that growth creates opportunity, but it also creates pressure. Our Small Business Loans help Canadian businesses access funding quickly so they can invest in the tools, systems, and resources needed to grow sustainably.

With iCapital Small Business Loans, businesses can:

  • Upgrade operations and equipment
  • Manage cash flow during expansion
  • Increase inventory to meet demand
  • Invest in staffing and support
  • Improve efficiency without delaying growth plans

We provide financing solutions designed for businesses that are growing and evolving when the bank is not an option.

Do not let growth create chaos

Growth should feel exciting, not overwhelming. The businesses that stay organized during expansion are the ones that create structure early, protect their cash flow, and invest in systems that support long-term success.

At iCapital, we are proud to support Canadian small business owners as they navigate growth with confidence. If your business is expanding and you need funding to support your next stage, our team is here to help.

Management

How to Build a Customer Retention Engine: Keeping Your Best Clients for Your Small Business

Winning new customers feels exciting, but real growth often comes from the customers who choose to come back. When you focus on retention, you create a business that is more stable, more predictable, and easier to grow over time.

Customer retention is not about complicated systems or large budgets. It is about consistency, understanding your customers, and making it easy for them to stay.

At iCapital, we work with Canadian small business owners who are focused on building long-term growth. Whether you are investing in customer experience, marketing, or operations, the right strategy and access to funding can help you turn one-time buyers into repeat customers.

Why retention is a smarter growth strategy

Acquiring new customers can take time and money. Retaining existing ones is often more efficient and more reliable.

When you focus on retention, you can

  • Increase the value of every customer over time
  • Reduce pressure on constant new customer acquisition
  • Build stronger trust and loyalty
  • Create more predictable revenue
  • Generate referrals from satisfied customers

A strong customer base gives your business momentum without having to start from scratch each month.

Know what keeps your customers coming back

Retention starts with understanding your best customers. What makes them choose you instead of a competitor? What keeps them returning?

Take time to look at

  • Purchase patterns and repeat behaviour
  • Customer feedback and reviews
  • Products or services with the highest return rate
  • Common questions or concerns

The more you understand your customers, the easier it is to serve them well.

Make every experience consistent

Customers return to businesses they trust. Trust is built through consistent experiences, not one-time moments.

Focus on

  • Clear communication at every step
  • Reliable delivery or service timelines
  • A simple and smooth purchase process
  • Quick and helpful responses when issues arise

Consistency removes friction and makes it easy for customers to choose you again.

Stay present without overselling

Retention is about staying connected, not constantly selling. The goal is to remain relevant and useful.

You can do this through

  • Helpful email updates or tips
  • Social content that adds value
  • Follow-ups that feel personal and timely
  • Offers that reward loyalty without overwhelming

When communication feels natural, customers stay engaged.

Make it easy to come back

The easier it is for customers to return, the more likely they are to do so.

Look for ways to

  • Simplify repeat purchases
  • Save customer preferences where possible
  • Offer reminders or reordering options
  • Provide a consistent experience across channels

Small improvements in convenience can lead to stronger retention.

Track what is working and adjust

Retention should be measured and improved over time. You do not need complex tools to start.

Pay attention to

  • Repeat purchase rates
  • Customer feedback
  • Engagement with emails or content
  • Changes in buying behaviour

Use these insights to refine your approach and improve over time.

Support retention with the right investment

Improving retention often requires investment in tools, systems, or marketing. Without the right resources, it can be difficult to implement meaningful changes.

With iCapital Small Business Loans, you can

  • Invest in customer experience improvements
  • Strengthen your marketing efforts
  • Improve systems that support repeat business
  • Build a more stable and predictable revenue base

iCapital provides access to funding when the bank is not an option, helping you take action without disrupting your operations.

Build a business that customers want to return to

Customer retention is not about a single tactic. It is about creating a business that customers trust, value, and choose again.

When you focus on retention, you are not just increasing sales. You are building a stronger foundation for long-term success.

At iCapital, we support Canadian small business owners with financing that aligns with real business needs. If you are ready to invest in your business and strengthen your customer relationships, we are here to help you move forward with confidence.

 

Sales ,Marketing ,Management

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