Wednesday, 17th July 2019 | Small business financing Canada,Business loans for bad credit,Management
Six reasons why your small business should consider a term loan
Small businesses need cash flow to operate and grow, but many fundraising strategies come at a hefty price. Learn all about term loans, and to decide whether this product is right for you and your small business.
Small businesses need cash flow to operate and grow, but many fundraising strategies come at a hefty price. Even if owners can manage the rigorous application process of a big bank, the banks are famously reluctant to lend and their terms can be unfavourable. Investors may offer much-needed capital but their involvement will shift your control as an owner. How, then, can Canadian small businesses access the money they need now for equipment, renovations, or expansion? Some have found the answer in term loans, a lending option with repayment typically happening in small increments over several months. Read on to learn all about term loans, and to decide whether this product is right for you and your small business.
What is a term loan?
When a small business takes out a term loan, they borrow a certain amount of money (the loan) and agree to repay it in regular payments over a period of months (the term). Term loans work well for small business because they deliver a lump sum of money with the ability to repay over time. Terms loans will carry interest at a fixed or variable rate, have a regular repayment schedule and a set maturity date.
Advantages of term loans
Term loans are very popular among Canadian small businesses and it’s easy to see why. Take a look at these six reasons to consider a term loan.
- Hassle-free financing
In Canada, you can get a term loan within a couple of days. The application is short and simple. When you submit, it goes to an underwriter to review and approve, and then you receive your funds. - Better interest rates
Term loans tend to have lower interest rates than shorter-term loans. Your interest rate will depend on length of the loan, the collateral you supply to secure the loan, and your credit history. - Flexible cash flow
Small businesses need cash flow for all sorts of expenses, from one-time spends on equipment or renovations to recurring costs like training new employees. Borrowers can use term loan money as they wish to meet their business goals. - A tax write-off
The interest paid on the term loan is a deductible expense on your business tax returns. - Maintain independence
Small businesses in need of capital may seek investors and issue shares to raise funds, but this strategy results in a change in ownership and control. A term loan gets you the money you need without having to forfeit your independence. - Helps you build credit
Responsible repayment of your term loan will improve your credit score, unlocking better financial products and making it easier for you to do business.
Are there any drawbacks?
Term loans are highly regarded for their flexibility and ease but there is one major caveat to consider. Since you’ll have to supply collateral—usually, the business itself—to get your loan, you’re putting your business on the line. The best way to protect yourself is to borrow only as much as you can afford.
In the world of Canadian small business, finding capital is a major challenge. Many owners opt for a term loan for its easy application process, flexible terms, and attractive rates.
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Marketing ideas for your business in the new year
As the end of the year approaches, it’s time to revisit your marketing strategy to meet current consumer expectations. Forecasting trends is tricky, but what’s clear is that in 2023, customers value privacy, inclusivity, transparency, and overall authenticity, and it’s your job to show them how your business practices meet these ideals. Read on for six steps you take right now to market your business in 2023.
Understand your changing audience
The first thing you need to do is revisit your market. Review your sales and marketing data to make sure you have a realistic grasp on the size, demographics, and character of your target market. Pay close attention to any changes in your ideal customer and use this updated intel to seek out new opportunities. For example, if your business has grown or taken a new direction in recent years, it might be attracting a new audience. Make sure you’re communicating with the most appropriate market segment.
Update your website
Your website is one of your most valuable marketing assets so it’s crucial that it be in good shape. Review your site to make sure all the content is correct and up-to-date. Check to make sure that it loads quickly and displays correctly across desktop, tablet, and mobile platforms. You probably look at your site regularly so consider getting someone with “fresh eyes” to take a look. Ensure that your site works intuitively and offers a seamless customer experience. A site that’s pleasant to use will help you convert new visitors and retain returning ones.
Maximize the potential of social media
With more than 4.7 billion people using social media, your business cannot afford to ignore it. If you’re just starting out on social platforms, now is the time to claim your presence. Set up accounts for your business on top platforms like Instagram, Facebook, and TikTok. Investigate which sites your ideal customers might be using and ensure you’re on them too. Post relevant content, regularly, and make sure that you keep your profiles fresh and current. Try running contests or promotions to boost engagement, and take advantage of the built-in shopping capabilities available on many platforms. You can communicate a lot about your brand values by aligning yourself with other local small businesses through collaborations or sponsorships.
Leverage video content and live streaming
Video content has been a rising trend for the past several years, and is well-suited to businesses who want to increase awareness, improve lead generation and sales, and reduce support calls. Consider how video content might work for your business, keeping in mind that consumers appreciate being entertained. Live streaming is popular and an effective way to connect with your audience in real time. Engage your audience with quality storytelling. Inform them with a clear and concise script. Be creative.
Get interactive with your audience
When was the last time you did an online quiz or game? How about worked with an online calculator or map? Interactive content is engaging, which is why audiences–and marketers–love it. It’s low-cost and can help you increase brand loyalty, generate leads, and drive sales. Think about ways your business can use interactive content to grab your customers’ attention.
Respect consumer privacy
More than ever, consumers are concerned about privacy. Demonstrate respect for your customers’ privacy by compliance with standards like GDPR, by properly acquiring and using user data, and by continually informing your customers of exactly how you’re handling their information.
If you want to stay ahead of your competitors in 2023, now is the time to fine-tune your marketing efforts to communicate your business’ authentic brand and values. Take an inclusive, transparent, privacy-first approach, to reach your target audience.
Marketing