Monday, 29th November 2021 | Sales,Management
Small business trends to watch out for in 2022
As the current year comes to a close, we look ahead to the emerging trends affecting Canadian small businesses in 2022.
The COVID-19 pandemic has taken a significant toll on Canadian small businesses: disrupting supply chains, making in-person shopping difficult or impossible, and eating into profits. It’s been a long haul, but the worst appears to be over. For businesses, however, there is no “return to normal.” As restrictions ease, businesses will do best by looking forward. Read on for our top trends for 2022.
Expanded e-commerce
The pandemic fundamentally changed the way people shop. To remain competitive, you’ll have to adapt. Consider offering flexible purchasing and shipping options including curbside pickup, shipping, and in-store and online shopping.
Many businesses built or expanded their online shopping portals during the pandemic. If you are looking for an alternative to proprietary online shops (like your website or a Shopify store), explore shoppable social posts on platforms like Instagram and Facebook. If you’re looking for a more cutting-edge e-commerce option, you’ll want to explore livestream shopping. Livestream shopping is an interactive experience where brands promote and sell products through livestreams on social media platforms, often in collaboration with influencers.
Using influencers on social media
By engaging with customers on social media platforms like TikTok and Instagram, influencers are an effective marketing tool to boost awareness and spark excitement. Influencer marketing is associated with increased credibility and greater relatability resulting in proven return on investment. If you have yet to dip a toe into influencer marketing, consider adding it to your 2022 marketing budget.
A focus on customer retention
The pandemic created chaos in business, causing delays, shortages, and supply chain issues. Even the most brand-loyal customers had to consider switching businesses to meet their needs. As we roll into 2022, it’s a good idea to focus on retention marketing, which is aimed at your current customers. It’s easier to sell to repeat customers making them a good place to start while budgets might be depleted. Expert communication and initiatives designed to maintain and bolster existing relationships can yield massive results.
Virtual and social customer service
In 2022, telephone customer support will be an out-of-date concept. After nearly two years of interfacing with chatbots, messaging apps, and social media channels, customers have come to expect fast and useful responses, 24/7. The good news is that advanced technology and the rise of artificial intelligence have made this kind of service possible. In 2022, rethink your customer support model to ensure you’re offering the best possible service.
Prioritizing social responsibility
There’s nothing like facing a global disaster to really put things in perspective. According to Hubspot, transparency, ethics, and social responsibility became increasingly important during 2020 and 2021. Going forward, there’s every indication that you can boost your reputation with customers by investing time and energy into making your products and services environmentally friendly, socially responsible, and ethically produced.
Hybrid workplaces and a restructured workforce
COVID-19 has had a profound effect on workplaces during the past two years. Physical distancing made working from home the safest option and also proved that proximity is not always necessary to get the job done. In the general workforce, many workers asked for more flexibility, enhanced safety, and better working conditions. Some left their jobs altogether, a trend dubbed “The Great Resignation.”
Now is a good time to rethink your work model and establish whether it’s the best it can be for your employees. Consider enhanced workplace safety, part-time or flexible hours, and hybrid arrangements where staff can complete some tasks offsite.
Fewer restrictions, increased mobility, and a recovering supply chain fill the coming year with promise but it’s those small business owners who take the lessons of the pandemic to heart that will benefit the most. Rather than seeking a return to “normal,” you’ll do better by embracing technology, encouraging flexibility, and focusing on keeping your customers and staff safe and content.
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