Wednesday, 28th July 2021 | Marketing,Management

Start your holiday planning now: How to make the most of the 2021 season

After more than a year of uncertainty and hardship due to the pandemic, Canadian small businesses are gearing up for a prosperous holiday season. Here are three key areas small businesses should start planning for now for a stellar holiday season.

Even in the best of times, the winter holiday season is a key earning period for small businesses but this goes double in 2021. After more than a year of uncertainty and lost sales due to the COVID-19 pandemic, Canadian small businesses will need a prosperous holiday season this year to recoup some lost revenue. Take action towards your end-of-year success by putting the wheels in motion—now. With more than half the year gone by, now’s the time to trade your thoughts of sunscreen and sandals for stockings and snowmen and get your seasonal plans in place. Read on for three key areas small businesses should attend to now for a stellar holiday season. 

Inventory

Inventory is a constant task for retailers. You’ve got to make sure you have enough stock (empty shelves are a terrible look) but not too much that you take a loss on clearance markdowns. This problem can be compounded with seasonal stock—ask anyone who’s tried to sell an Elf on the Shelf in April. 

You can avoid the major inventory pitfalls by having a plan. 

  • Start an inventory document. You’ll have enough on your plate without trying to remember whether you ordered 100 or 1,000 units of tinsel.
  • Review last year’s sales data to refresh yourself on the tactics that worked and those that didn’t, and use that data to anticipate your sales for the upcoming season. Take note of the hot items and remove slow sellers from the list. 
  • Survey existing inventory to avoid repurchasing items you’ve already got.
  • Analyze the current year’s trends to prevent overbuying and overstock, then make a list of what you need. Remember: frequent re-ordering is a better strategy than massive one-time buys to keep your shelves full and your cash flow, well, flowing.
  • Reach out to your suppliers as soon as possible to take advantage of early-order price incentives.

eCommerce vs bricks-and-mortar

Some stores that were originally bricks-and-mortar found new markets online during the pandemic and in the coming year it’s likely that many retailers will be offering an eCommerce and bricks-and-mortar hybrid model. Plan now for how your holiday online shopping and in-store experiences will work.

Consider the following:

  • Will you provide the option to buy-online-pick-up-in-store (BOPUS), in addition to in-store shopping? 
  • Will you offer delivery or shipping? 
  • What about curbside pick-up?
  • How will you handle exchanges and returns?
  • What restrictions will be in place in-store, and how will you enforce them?
  • Do you plan to offer your customers sanitizer and masks? And if so, you’ll need to order them, now!

Create a logistics plan far in advance to account for the eventualities of your 2021 holiday shopping experience. 

Marketing

Marketing is always a key component for retailers going into the holidays and the 2021 season will be no different. One change, perhaps, is that social media will likely play an even greater role than in past years. During the pandemic, many retailers relied on social media to communicate with customers and sell merchandise. In fact, according to business consulting firm Grand View Research, the global social commerce market was valued at US$474.8 billion in 2020. If you plan on developing a social media content and advertising plan, consider what products or services you will be promoting on social media ahead of time. 

Aside from your social media concerns, there are also countless other marketing tactics to consider:

  • You could run ads in print or online. 
  • Direct mailings like flyers or brochures can attract new customers, as can digital mailings through email.
  • A partnership with another company might allow you to tap into their customer base.
  • Special offers, discounts, and coupons can bring in new leads.
  • A contest or other special event is effective at raising brand awareness and stimulating sales. 
  • Use your data to create holiday-themed promotions. 
  • Branch out thematically and increase sales opportunities by keeping alternative holidays like Black Friday, Small Business Saturday, and Cyber Monday in mind.

There’s no shortage of holiday preparation tasks but advance prep in these three areas will get you off on the right foot and on the way to a prosperous 2021 season.

Read Also

Preparing Your Small Business for 2026: Funding, Goals, and Growth Strategies

As the calendar turns toward a new year, small business owners across Canada are setting their sights on growth. The start of 2026 is an ideal time to look ahead, set new financial goals, and build a plan that supports sustainable progress. A thoughtful small business growth strategy helps you strengthen operations, expand opportunities, and make confident financial decisions.

At iCapital, we help Canadian business owners prepare for success with fast and flexible funding when the bank is not an option. Whether your focus is expansion, equipment, or working capital, the right plan and funding partner can set the stage for your best year yet.

Why Year Ahead Planning Matters

Successful businesses do not grow by chance. They grow by design. That is why year-ahead planning for small business owners is essential. Taking time now to review your 2025 results and plan for 2026 gives you a clear picture of where you stand and what it will take to move forward.

Thoughtful planning allows you to:

  • Identify opportunities for growth based on performance trends
  • Set achievable financial goals that align with your vision
  • Allocate resources effectively to maximize returns
  • Anticipate cash flow needs before busy or slow seasons
  • Position your business for stability and long-term success

Preparation now means fewer surprises later and a smoother path toward measurable growth.

Building a Small Business Growth Strategy for 2026

A strong small business growth strategy combines clear goals with practical steps. Start by assessing what drives your success and what holds you back. Then create a roadmap that supports steady improvement across all areas of your business.

Key elements to include:

1. Financial planning: Review your cash flow, profits, and expenses. Identify where to reinvest and where to adjust. Strong financial planning keeps your business agile.

2. Goal setting: Use specific, measurable objectives to track progress. For example, increase customer retention by 10% or grow online sales by 15%. Clear small business goal setting keeps your team accountable.

3. Marketing and customer engagement: Refresh your marketing strategy to reflect new trends and customer behaviour. Digital ads, email campaigns, and content updates help you reach and retain your audience.

4. Operational efficiency: Look for tools, training, or technology that reduce costs and improve productivity. Small changes can create significant long-term gains.

5. Funding and financial support: Strong growth strategies rely on reliable access to capital. That is where iCapital can support your plans.

How iCapital Can Support Your 2026 Growth Plans

At iCapital, we know that funding plays a central role in turning business goals into results. Our business funding in Canada helps small business owners access the capital they need quickly and easily, without the delays of traditional banking.

With iCapital Small Business Loans, you can:

  • Invest in marketing and expansion
  • Purchase equipment or inventory to meet new demand
  • Bridge cash flow gaps during quieter periods
  • Hire or train staff to support growth
  • Build stability with repayment terms that work with your revenue cycle

We provide funding that moves with your business, giving you the confidence to start the new year strong.

Common Planning Mistakes to Avoid

Even strong plans can fall short without the right structure. Avoid these common mistakes as you prepare for 2026:

  • Setting goals that are vague or unrealistic
  • Ignoring performance data from the previous year
  • Overlooking cash flow needs in budgeting
  • Delaying funding decisions until it is too late
  • Spreading resources too thin across too many projects

The key to long-term growth is planning with purpose and staying proactive throughout the year.

Blog

How to set financial goals for 2026

As the year draws to a close, many small business owners are reviewing their results, planning improvements, and setting goals for the year ahead. Establishing clear financial goals for 2026 is one of the most effective ways to build a stronger, more resilient business. Whether your focus is on expansion, equipment purchases, or cash flow management, thoughtful planning now will set the tone for success in the new year.

 

At iCapital, we help Canadian small business owners access fast, flexible financing when a bank is not an option. With our small business loans, you can put your goals into motion and start 2026 with confidence.

Why setting financial goals matters

Financial goals do more than guide your numbers. They give your business purpose and direction, helping you make better decisions and measure results along the way.

Setting clear, realistic financial goals can help you:

  • Stay focused on what drives growth and stability
  • Track progress and adjust quickly when needed
  • Strengthen cash flow to prepare for unexpected costs
  • Plan for long-term investments that fuel expansion
  • Build confidence when pursuing new opportunities

Taking the time to set specific goals helps ensure that every dollar you invest in 2026 supports your bigger vision for success.

How to create financial goals that work

Start by looking back at 2025. Review your sales performance, expenses, and cash flow patterns to identify trends. What worked well? What challenges are repeated? Use those insights as your foundation.

Then, follow these key steps:

  • Set measurable objectives: Define goals that are clear and trackable, such as “increase monthly revenue by 15 percent” or “reduce overhead costs by 5 percent.”
  • Plan realistic timelines: Break annual goals into quarterly targets to measure progress and make timely adjustments.
  • Prioritize investments: Focus your resources on areas that support growth, like technology upgrades, marketing, or staff development.
  • Prepare for challenges: Build a financial cushion or arrange access to funding to manage slow periods or unexpected expenses.
  • Use business lending tools strategically: iCapital’s Small Business Loans can help you pursue growth opportunities without disrupting your day-to-day operations.

How iCapital can help you reach your 2026 goals

Every business’s financial path looks different, which is why flexible options matter. At iCapital, we offer funding solutions designed to meet your specific needs, timelines, and cash flow.

With iCapital funding, you can:

  • Expand operations or open a new location
  • Invest in new equipment to improve productivity
  • Manage seasonal fluctuations with accessible working capital
  • Bridge cash flow gaps between receivables and expenses
  • Fund marketing campaigns to drive year-round growth

Our process is simple and fast, helping Canadian business owners access the funding they need without the complexity of traditional banks.

Common goal-setting mistakes to avoid

Even strong plans can falter without structure. Avoid these common mistakes as you prepare for 2026:

  • Setting goals that are too broad or unrealistic
  • Forgetting to monitor results regularly
  • Overlooking cash flow in your planning
  • Ignoring seasonal trends or customer cycles
  • Waiting too long to secure financing support

A solid plan combined with the right financial tools can help you stay focused and adaptable as new opportunities arise.

Plan ahead and start 2026 strong

A new year means new opportunities to grow, improve, and invest in your business’s success.

At iCapital, we are proud to support Canadian small business owners with small business loans designed to fit your goals and cash flow. If you are ready to turn your 2026 financial goals into action, talk to our team today — and see what is possible when the bank is not an option

Management

Holiday readiness starts with the right inventory strategy

For many small businesses, the holiday season can make or break the year. Preparing early with a clear inventory strategy helps you stay ahead of demand, avoid cash flow stress, and make the most of peak shopping periods. Having the right amount of inventory available can mean the difference between record sales and missed opportunities.

That is where smart planning and reliable financing come in.

At iCapital, we help Canadian small business owners access fast and flexible funding to keep up with seasonal demand. Whether you need to stock up on bestsellers, introduce new products, or meet supplier minimums, we can help you prepare for a strong finish to the year.

Why Holiday Inventory Matters

The holiday rush is more than just an opportunity for sales. It is your chance to strengthen customer relationships, attract new buyers, and build momentum for the new year. But success depends on having the right products available when your customers are ready to buy.

Strong inventory management during this period helps you:

  • Avoid stockouts on high-demand items
  • Take advantage of supplier discounts with larger orders
  • Reduce lead times and shipping stress
  • Boost customer satisfaction with faster fulfillment
  • Capture last-minute sales during peak shopping weeks

Running out of inventory too soon can hurt your bottom line and your reputation.

Creating an Inventory Strategy That Supports Your Goals

Start by reviewing last year’s performance. Which products sold out early? Which stayed on the shelves? Use that data to forecast demand and plan ahead.

When building your holiday inventory strategy, consider:

  • Product priorities: Focus on proven top sellers and bundle slower-moving stock.
  • Supplier timelines: Account for longer lead times due to seasonal congestion.
  • Storage capacity: Make sure you have enough space to handle extra stock efficiently.
  • Cash flow planning: Factor in upfront inventory costs before sales revenue begins.

Even the most prepared businesses can feel the pressure when it comes to upfront inventory costs. That is where funding can bridge the gap.

How iCapital Can Help Fund Your Inventory

At iCapital, we know that seasonal success depends on timing. Our financing options are designed to help small business owners access capital quickly, without the delays and paperwork of traditional banks.

With iCapital funding, you can:

  • Order inventory early to avoid supplier shortages
  • Secure bulk discounts and improve profit margins
  • Cover upfront costs without draining cash reserves
  • Stay flexible with repayment terms that match your sales cycle
  • Expand product lines to meet new demand and trends

Whether you operate a retail store, restaurant, online shop, or service-based business, our team helps you find the right solution to fit your goals quickly and easily.

Common Holiday Inventory Mistakes to Avoid

Even experienced business owners can face challenges during the holidays. Keep these common issues in mind:

  • Waiting too long to place supplier orders
  • Overbuying and tying up cash in slow-moving stock
  • Ignoring shipping delays that affect product availability
  • Skipping post-season analysis to prepare for next year

By staying proactive and supported, you can turn the holiday rush into a season of growth instead of stress.

Finish the Year Strong with iCapital

The holidays move fast, but with a clear plan and the right financial support, your business can move faster.

At iCapital, we are proud to help Canadian small businesses stay stocked, stable, and ready for success. If you need funding to build your holiday readiness plan and secure inventory before the rush, we are here to make it happen when the bank is not an option.

 

Sales ,Management

When it is time to refresh your brand and how financing plays a role

Your brand is more than a logo or colour palette. It is the feeling your customers get when they interact with your business. Over time, your business grows, your customers evolve, and your market shifts. When that happens, your brand may need to shift, too.

A brand refresh can strengthen customer trust, sharpen your message, and position you for long-term success. But like any business upgrade, it often comes with a cost. That is where funding from iCapital can help.

At iCapital, we support Canadian businesses with fast and flexible financing when the bank is not an option. If a brand refresh is on your mind, we are here to help you bring it to life without compromising your cash flow.

What is a brand refresh?

A brand refresh is not a complete overhaul. It is about refining the look, feel, and voice of your business so it better reflects where you are today and where you are heading.

You might update your:

  • Logo or colour scheme
  • Website and visual identity
  • Messaging and tone of voice
  • Signage, packaging, or uniforms
  • Social media or marketing templates

It is about keeping your brand current, relevant, and in sync with your audience.

Signs it might be time for a change

Every business evolves. If your brand no longer reflects who you are or what you offer, it could be time for a refresh. Some common signs include:

  • You have expanded your services or shifted your audience
  • Your brand feels outdated or inconsistent
  • You are getting less engagement from customers
  • You are entering new markets or channels
  • Competitors are starting to look more current or professional

A refreshed brand can help you stand out, reconnect with your audience, and increase customer loyalty.

The cost of a brand refresh and why it pays off

Refreshing your brand requires time, planning, and often outside expertise. You may need to work with designers, developers, writers, or brand consultants. You may also need to update your website, print materials, digital assets, and signage.

These updates come with a price tag, but the return on investment can be significant. A strong brand can:

  • Build trust and loyalty
  • Improve customer recognition
  • Boost conversion and sales
  • Support higher pricing
  • Attract better talent or partners

If your brand is holding you back, investing in a refresh could lead to stronger results and long-term growth.

How iCapital funding can support your brand refresh

You do not need to stretch your cash flow or wait until next year to invest in your brand. With iCapital, you can access business funding that helps you move forward without delay.

iCapital financing can help you cover:

  • Design and marketing agency costs
  • Website development or redesign
  • Reprinting packaging, signage, or uniforms
  • Advertising campaigns tied to your brand relaunch
  • Photography, video, and content creation
  • Launch events or promotions

We understand that branding is not just a creative project. It is a business decision. That is why we offer funding options that are built for small business owners—quick, simple, and designed around your goals.

Planning a successful refresh

  • Start with your strategy: Know why you are refreshing your brand and what you want to achieve. Be clear on your audience, message, and long-term goals.

  • Do your research: Look at what is working and what is not. Gather feedback from customers, staff, and partners. Review competitors and trends in your industry.

  • Create a plan and timeline: A brand refresh involves many moving parts. Outline each phase of the process, from design to launch, and budget for each step.

  • Stay consistent across channels: Once you update your brand, apply the changes everywhere, website, social media, signage, packaging, business cards, and more.

  • Communicate the change: Let your customers know why you are refreshing. Use this moment as a way to tell your story and re-engage your audience.

 

Your brand should grow with your business. If your image, voice, or materials no longer reflect your mission, a refresh can help you stay relevant and competitive.

At iCapital, we are here to support your vision. Whether you are investing in your brand, your team, or your next stage of growth, our funding options are here when the bank is not. Let us help you make the right impression starting now.

 

Marketing ,Management

Do I Qualify?

Check Eligibility

Do I Qualify?

Unfortunately you are not eligible at this time, but things change! Let's stay in touch.
We will contact you if our requirements change and will keep you up to date with our latest services so you wont miss out.
ENTER YOUR INFORMATION BELOW