Tuesday, 24th May 2022 | Management
Why L&D, not foosball, helps attract and retain employees
It's becoming increasingly difficult for small businesses to find and retain staff. Offering employees learning and development opportunities is being viewed by many companies as a benefit to both parties, although small business owners have been slow to adopt this strategy.
If you’re in business, you’re already aware that employers need effective strategies to attract and retain talent. The upheaval caused by the COVID-19 pandemic coupled with other social and societal shifts has led many to change jobs or even remove themselves from the workforce altogether. In this environment, you’ll have to do better than providing arcade games or free muffins on Fridays if you want to find—and keep—the best employees. That’s why employers are increasingly offering learning and development (L&D) opportunities as a valuable job perk. Here’s how to make the most of an employee training strategy.
What’s L&D (learning and development)?
L&D opportunities are geared towards developing employee skills, knowledge, and capabilities which in turn fosters their personal and professional growth. These might include coaching, training, or mentoring. Learning and development is a strong way to value-add for everyone but small business owners are behind the trend. According to the Federation for Small Businesses, while 91% of business owners recognize the value of L&D, only 43% actually invest in it. If you’re among the more than half that are neglecting this strategy, you’re neglecting to use an effective tool. When you offer an L&D strategy, employees receive valuable training while employers get better-trained and happier staff. It’s a win-win.
Offering learning and development opportunities to your employees
Training, mentoring and coaching all sound great but one size does not fit all. Here are the steps to developing a training strategy that will benefit your employees and your business.
Create a plan
At its most simplistic, you need to figure out what you want your employees to learn before you can offer them anything. If you want to provide training that will help them in their jobs, write up a list of skills and knowledge they need and determine the gaps. If you’re looking to pair your employees with mentors or coaches, do your homework to figure out who would be the best matches.
Offer different learning styles
Some people are visual learners while others are hands-on. Some like to crack a book while others respond well to gamification. The good news is that there’s a wealth of different modules in various styles, and many of them are available online, due in part to the COVID-19 pandemic. It’s worth your time to explore the best options for your needs.
Provide enough time for completion
An L&D opportunity shouldn’t feel like extra work. Make sure you set realistic goals that don’t overburden your staff.
Give incentives
Incentives are a fun and effective way to boost employee engagement. Consider a gift card or bonus on completion.
Set goals and measure success
No strategy is complete until you account for measurement. Set goals around what you want to achieve both for your business and your employees. Determine in advance how you will measure success. Use this data to improve your L&D offerings for future employees.
In a shifting work landscape, small business employers will need to respond to the changing priorities of workers if they want to attract and retain the best talent. When delivered right, learning and development opportunities can be a strong incentive for employees and a marked benefit to your business.
Read Also
Simple Strategies to Manage Your Seasonal Inventory
When managing seasonal inventory in the retail sector, careful planning is critical. Many retailers find themselves in a balancing act between avoiding leftover inventory and also empty shelves. To escape heavy markdowns at the end of a season and potential cash-flow problems, follow these strategies for profitable results.
Planning for Success
- Start Early: Begin planning well in advance of each season, reviewing last year's sales data to identify trends and patterns.
- Create a Detailed Plan: Organize your information into a comprehensive plan, breaking down each season's data by category or time frame. This will help you visualize your inventory needs and make informed decisions.
- Leverage Data Analytics: Utilize data analytics tools to gain deeper insights into customer behaviour, demand forecasting, and inventory performance. This can help you optimize your stock levels and avoid overstocking or understocking.
Timing is Everything
- Anticipate Demand: Forecast demand based on historical sales data, market trends, and upcoming events or promotions. This will help you determine the optimal time to order and replenish inventory.
- Avoid Stockouts: Ensure you have sufficient inventory to meet customer demand, especially during peak seasons. Stockouts can lead to lost sales and customer dissatisfaction.
- Stagger Shipments: Consider staggering shipments throughout the season to avoid excess inventory and reduce the risk of markdowns.
Repeat Success
- Identify Best Sellers: Analyze your sales data to identify your top-selling items for each season. Prioritize these items for replenishment and ensure they are always in stock.
- Optimize Reordering: Implement a system for reordering popular items based on sales velocity and demand forecasting. This will help you maintain optimal stock levels and avoid stockouts.
- Monitor Inventory Levels: Monitor your inventory levels to ensure you have enough stock to meet demand without overstocking. Use inventory management software or tools to track stock levels and identify potential issues.
Making the Most of Seasonal Cash Injection
If you've secured a seasonal business loan to support your inventory needs, here are some practical ways to use the funds:
- Inventory Investment: Allocate funds to purchase additional inventory, particularly for high-demand products or new offerings.
- Marketing and Promotions: Invest in marketing campaigns to drive sales and increase brand awareness during your peak season.
- Staffing and Training: If needed, hire additional staff or provide training to ensure efficient operations and meet increased customer demand.
- Equipment Upgrades: Consider upgrading equipment or technology to improve efficiency, productivity, and customer experience.
- Debt Reduction: If applicable, use a portion of the loan to reduce existing debt and improve your financial health.
Marketing and Customer Engagement
- Leverage Seasonal Marketing: Create targeted marketing campaigns to promote seasonal products and drive sales. Utilize email marketing, social media, and in-store promotions to reach your customers.
- Engage with Customers: Seek customer feedback to understand their preferences and adjust your inventory strategy accordingly. Offer personalized recommendations and provide excellent customer service to encourage repeat purchases.
By following these strategies and staying informed about market trends, you can effectively manage your seasonal inventory, minimize waste, and maximize profitability. Remember, consistent planning, data-driven decision-making, and a focus on customer satisfaction are essential for success in the retail industry. Contact iCapital at 1.877.251.7171 to apply for a business loan and get the funds you need in 48 hours.